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Enterprise Goes Green with Rentals
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All you eco-friendly car renters out there, this one’s for you. Enterprise Rent-A-Car opened four new “green branches” today in Atlanta, according to a report in the Detroit Free Press.
About 60 percent of the vehicles at the chain’s "green" stores will be hybrids and other fuel-efficient vehicles. Apparently, the eco-friendly cars are a response to Atlanta’s local demand -- and with gas prices possibly reaching $4 this summer, the paper adds, some vacationers may just consider the environmentally friendly car route.
While rival renters say they plan to keep up the pace with the hybrids as well, analysts still say it remains unclear how fast the trend will grow and if it will continue. Many of the hybrid renters are either those on a quick vacation, or those wanting to test-drive them before committing and buying one themselves.
Neil Abrams, the president of Abrams Consulting Group Inc., told the Detroit Free Press that “At the end of the day, it’s the consumer that drives rental fleeting...Rental car companies can buy a lot of cars their customers don’t want to drive, and they’ll be sitting in a lot and gathering dust.”
Enterprise currently has 4,000 hybrid vehicles in a total of 1.1 million. Rivals Hertz and Avis offer 3,500 and 2,500 hybrids, respectively.
Responses (4 total)
By Nicole | Posted: Apr 17th 2008, 07:31:39 PM
OMG - after reading Christina's post, I will never rent from Enterprise ever again, it sounds like a nightmare. Maybe they should learn a little lesson in customer service!
By Christina | Posted: Apr 10th 2008, 08:31:28 PM
Enterprise is horrible they're just trying to help their image- they rented me a car and the BUMPER FELL OFF while I was driving- it wasn't bolted on!- so I fixed that knowing they'd charge me a fortune and blame me, then when I returned the car and they found some scratch UNDER the front bumper and charged me $500 to fix it- I didn't even do it, and the scratch was so small I garauntee it didn't cost that much to fix it, my Dad's a painter for cryin' out loud. They're going green all right, right out of my pocket!
By onecaspa | Posted: Apr 10th 2008, 06:34:33 PM
IS THE PERCENT OF 'GHOST"?
THE SAME AS THE PERCENT OF DEAD?.
Do any In Detroit!, still count The living : or are They JUST counting the Dead?.
By Ed | Posted: Apr 10th 2008, 01:03:37 PM
4,000 hybrid vehicles in a total of 1.1 million.
Did I read this right? 1% of 1.1 Mill is 11,000. The measly, lousy 4,000 are not even half of one percent of their own fleet.
This will sure make a dent...
NOT!
PS Why is this newsworthy?
PS2 and how much will they go for one weekday? Back in 2003, a Lousy, execrable Focus was $71 (and a camry only $77) at Hertz.
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