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The Dark Knight and the also frightfully made-up Desperate Housewives will have to do without a big sugar daddy next year, as General Motors is dropping its advertising commitments to the awards shows.As GM slashes its operating costs company-wide, it's leaving the two awards shows on the cutting room floor, reports the Detroit News. The sponsorships are coming after GM reported a big $15.5 billion loss in the second quarter and as the company retrenches its marketing efforts.
GM was the top sponsor for the Academy Awards and spent almost $100 million with the Oscars over the past decade, the News reports. The company still spent more than a half-billion dollars on marketing in the first quarter of 2008, the paper adds.
Left untouched is GM's sponsorship of the 2009 Grammys, the Golden Globes, and the Country Music Awards.
2 Responses to “GM Bails on Oscars, Emmys”
Dave
August 18th, 2008 - 4:10 pmGood move, isnt the TV ratings falling faster on those shows that Chevys sales?
Bob
August 18th, 2008 - 5:37 pmGood for them! Why pay to sponsor the Academy Awards where most of the participants rent Toyota Prius’s.
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