Lose Those Spare Tires! Bridgestone, Richard Simmons Take On the Super Bowl

By Marty Padgett January 28th, 2008

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We already knew that Audi was planning a return to Super Bowl advertising for the first time since the Internet was a glint in Al Gore's eye. Now Bridgestone is turning on to advertising during the big game--and they're latching on to a totally left-field choice in pitchmen.

Would you believe...Richard Simmons? The "bounciest, least appropriately dressed lifecoach" appears in one of two Bridgestone ads rolling during the game (the company is also the sponsor of the halftime show). In it, Simmons is doing his aerobic thing on a dark road--and a set of headlights aims straight for him. Well, maybe not straight for him, but you get the idea.

We can't reveal the ending, but there's a clip over at Gaywheels for you in case you can't wait for February 3. Otherwise, make sure you have the Vizio and the Frito pie ready before hand. Go Pats!

Stranger Days: Richard Simmons at the Super Bowl? at Gaywheels - The Gay-Friendly Automotive Resource

Tags: Fun, Marketing

Posted in: 2008, Audi

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