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Volkswagen Sponsors Beijing Olympics
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As a sponsor, Volkswagen will be donating 6,000 cars to the 2008 Beijing Olympic Games Organization Committee (BOCOG). Some 4,350 of those cars will be Volkswagens, while 650 will consist of Skodas, and the remaining 1000 will be Audis.
Volkswagen will also have a pavilion at the Games. Volkswagen, Skoda, and Audi will each have two cars there in a 2,000 square-meter facility. The Volkswagen models will bear the phrase “Present and Future,” while Audi has “Past and Present.” Skoda’s motto will be “Past and Future.”
Volkswagen will also be supporting the international torch relay with a fleet of vehicles in both the China and Greece parts of the relay. They are also involved with other countries as a sponsor of the National Olympic Committees.
The Beijing organizing committee expects a crowd topping 4 million at the Games; 10,708 athletes from over 200 countries; and a worldwide television audience of more than a billion people for the August spectacle.
Automotive News says that in 2007, Volkswagen, Audi and Skoda sold 910,491 cars in China, which was up 28 percent from 2006, when it only sold 711,360 units. This brought Volkswagen’s total share of the market in China to 18 percent.
Responses (4 total)
By Aaron F | Posted: Mar 24th 2008, 09:06:41 PM
Working at VW dealership, I am just glad to see VW out there sponsoring something like the Olympics. Their cars are a lot better that say 10 years ago but not many people know that. I hope it helps even though the slogan doesn't make much sense to me either. At least it's in English unlike past slogans.
By Tom L | Posted: Mar 24th 2008, 06:56:52 PM
Why did I go into Engineering and have to work hard and be right all of the time ("Yes sir, I'm sure my design will work as intended. No, the rules of physics haven't changed since I was in school. Can I go back to my cube now?"). I could have gone into marketing and gotten away with crappy slogans instead.
By Wayne K | Posted: Mar 24th 2008, 04:54:31 PM
LOL, glad to see that I wasn't the only one lost when reading that................
By brian | Posted: Mar 24th 2008, 03:53:49 PM
"The Volkswagen models will bear the phrase “Present and Future,” while Audi has “Past and Present.” Skoda’s motto will be “Past and Future.” "
Huh?
Whatever...
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