Successfully applying technology in a car is harder than it sounds. Just look at the flack BMW has caught for its difficult iDrive system, or the only-recent entry of Lexus into the telematics market. General Motors, as painfully off as it may be at times, has nailed this area with its OnStar system, grabbing another headline today for saving the car of the daughter of Senator Bob Corker.

The cause for tracking Julia Corker's 2005 Chevrolet Tahoe? A carjacking in Washington D.C. Wednesday night. Stopping to offer directions to what appeared to be a lost traveler, Corker's Tahoe was nabbed, she was tossed out, and the vehicle was gone. Until...

Chrysler has launched a new 30-second ad for its 300 sedan, and we have to say: it's pretty impressive. No, the copy's not the best on record, and the theme comes out of left field, but the clip delivers a strong emotional wallop. And best of all: it says practically nothing about the car itself.

See, here's a little secret from the marketing world: you can't actually say much in 30 seconds. Oh, people try. Next time you plop down to watch TV, pay close attention to the commercials, and you'll see companies large and small cram in countless detail about their history and their products -- then just to confuse things, they'll top everything...

The 2009 Los Angeles Auto Show's press days are over and all that's new in the world of cars is known, at least for the moment. We have it all in the links below, but there's more than just shiny concepts to talk about.

General Motors, for instance, put on a show of its own starting the evening before the L.A. Auto Show with the surprise resignation of Fritz Henderson. Today brings another phase in that saga as the company this morning released a note saying that Vice Chairman Bob Lutz will be "reassigned" as Whitacre's senior adviser. The headhunt for a more permanent CEO is presumably still underway. For the full low-down, check out our...