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Marty Padgett
Ford's Mustang is getting a new look--and there's a new badge to go along with it, one that updates the look of the icon that put the "pony" in "pony car."
The differences are slight--but Ford says when you see the 2010 Ford Mustang, it's clear that the new horse is more "defined, more muscular and sure to catch the eye of Mustang enthusiasts."
As Ford draws out the Mustang story before the Los Angeles show debut planned in November, it says the new logo not only looks sharper and more dynamic, it's also changed color a bit. For the first time, a black-chrome version will be available on Mustang GT grilles.
To give you an idea of how far engineers go for authenticity, they sent senior designer Rick Howard into the wild to study the look of real Mustangs and to ride them.
Ford reminds us that the original Mustang took its bow at the 1964 New York World's Fair--and also, that for much of the 1980s and early 1990s, the pony disappeared, replaced by a Ford blue oval.
Stick with us as the driblets of Mustang news turn into a torrent with the approach of the L.A. Auto Show. 2010 Ford Mustang badgeEnlarge PhotoFord's Mustang is getting a new look--and there's a new badge to go along with it, one that updates the look of the icon that put the "pony" in "pony car."
The differences are slight--but Ford says when you see the 2010 Ford Mustang, it's clear that the new horse is more "defined, more muscular and sure to catch the eye of Mustang enthusiasts."
As Ford draws out the Mustang story before the Los Angeles show debut planned in November, it says the new logo not only looks sharper and more dynamic, it's also changed color a bit. For the first time, a black-chrome version will be available on Mustang GT grilles.
To give you an idea of how far engineers go for authenticity, they sent senior designer Rick Howard into the wild to study the look of real Mustangs and to ride them.
Ford reminds us that the original Mustang took its bow at the 1964 New York World's Fair--and also, that for much of the 1980s and early 1990s, the pony disappeared, replaced by a Ford blue oval.
Stick with us as the driblets of Mustang news turn into a torrent with the approach of the L.A. Auto Show.
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Responses (7 total)
By Glenn #1, Posted: 8/27/2008
So Rick rode a wild mustang and came up with a slightly different mane and a different color? Well Done!! Maybe if GM had sent someone out to ride a wild firebird they could have saved it with a modest badge change. What about the Thunderbird...oh the possibilities.
By AC #2, Posted: 8/27/2008
Looks good. Not nearly as hideous as the 2005 concept version or the dorky-ass Mustang II variant.
By Wayne K #3, Posted: 8/28/2008
Ok, as a Mustang freak, I like the new badge. It's a bit more chisled and defined, and OMG I love the black chrome....
By Peter #4, Posted: 8/28/2008
As Matt Foley would say:
well whoopty friggin dooo!
By WDP #5, Posted: 8/28/2008
How to drive a company into bankruptcy: send employees on boondoggle trips in an attempt to achieve meaningless results. There are probably hundreds of enthusiasts/artists who would have done as well or better gratis.
By AC #6, Posted: 8/28/2008
Yes. This will surely destroy Ford.
By Joe #7, Posted: 8/28/2008
Good job, Peter, with the Matt Foley quip. I think Ford will be living in a van down by the river soon enough. So about riding a queen for a Crown Vic logo...
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