2008 Mazda Kiyora Concept Takes Wing in Paris

This is the Mazda Kiyora, a new concept due from the Japanese affiliate of Ford, and apparently ready to take flight from the compact Mazda stand in Paris' Expo hall.

The Kiyora is a city car with a mission: lightweight construction and environmental purity, Mazda says. The name means "clean and pure" in Japanese, in fact, highlighting the Kiyora's use of a direct-injection four-cylinder engine.

The Kiyora is themed around water, for some unexplained reason. That doesn't stop it from using the gas engine and a start-stop system to provide good fuel economy and low carbon emissions.

Mazda says the Kiyora's spun from a new platform that reduces weight while retaining vehicle safety--another mission the brand has stated for all its cars going forward.

The details on the Kiyora are as thin as justifications for its water theme--but it's pretty to contemplate so long as you don't imagine it on a showroom floor anytime soon.

2008 Mazda Kiyora ConceptEnlarge PhotoThis is the Mazda Kiyora, a new concept due from the Japanese affiliate of Ford, and apparently ready to take flight from the compact Mazda stand in Paris' Expo hall. The Kiyora is a city car with a mission: lightweight construction and environmental purity, Mazda says. The name means "clean and pure" in Japanese, in fact, highlighting the Kiyora's use of a direct-injection four-cylinder engine. The Kiyora is themed around water, for some unexplained reason. That doesn't stop it from using the gas engine and a start-stop system to provide good fuel economy and low carbon emissions. Mazda says the Kiyora's spun from a new platform that reduces weight while retaining vehicle safety--another mission the brand has stated for all its cars going forward. The details on the Kiyora are as thin as justifications for its water theme--but it's pretty to contemplate so long as you don't imagine it on a showroom floor anytime soon. 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo 2008 Mazda Kiyora ConceptEnlarge Photo