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Mitsubishi Becomes Fifth Automaker to Pull Out of NAIAS

Mitsubishi Becomes Fifth Automaker to Pull Out of NAIAS

By Colin Mathews's avatar Colin MathewsColin Mathews November 24th, 2008

Mitsubishi logo

Mitsubishi logo

Enlarge Photo

Automakers are pulling out of U.S. auto shows en masse given the current world financial crisis and auto sales decline, and Mitsubishi is the fifth to bail on Detroit's North American International Auto Show. The Japanese automaker joins ranks with Rolls-Royce, Land Rover, Ferrari, and Suzuki in declining to participate in Detroit's January show, according to AutoWeek. Porsche has not had a presence in Detroit since 2006.

Other automakers are rumored to be strongly considering their attendance, and AutoWeek claims that many are privately reconsidering their auto show participation in general. Mitsubishi wished to keep a presence in Detroit, but ultimately decided to cut costs in a market where it doesn't do a huge amount of business. Too bad it couldn't save a little corner for the excellent new Honda Fit-size Colt, which Mitsubishi dealers must be crying over (a pity it won't be sold in the United States).

Nonetheless, Joe Serra, co-chair of the 2009 Detroit Auto Show, claims there will still be 45-50 unveilings at this year's show, about typical for Detroit. Space is always at a premium in Detroit's Cobo Hall where the show is held, and Serra expects that the show will be full this year with new entrants like BMW's Chinese partner Brilliance Auto filling in the gaps and making its first U.S. appearance.--Colin Mathews
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2008 Mitsubishi Colt

2008 Mitsubishi Colt

Enlarge Photo

Mitsubishi logoEnlarge PhotoAutomakers are pulling out of U.S. auto shows en masse given the current world financial crisis and auto sales decline, and Mitsubishi is the fifth to bail on Detroit's North American International Auto Show. The Japanese automaker joins ranks with Rolls-Royce, Land Rover, Ferrari, and Suzuki in declining to participate in Detroit's January show, according to AutoWeek. Porsche has not had a presence in Detroit since 2006. Other automakers are rumored to be strongly considering their attendance, and AutoWeek claims that many are privately reconsidering their auto show participation in general. Mitsubishi wished to keep a presence in Detroit, but ultimately decided to cut costs in a market where it doesn't do a huge amount of business. Too bad it couldn't save a little corner for the excellent new Honda Fit-size Colt, which Mitsubishi dealers must be crying over (a pity it won't be sold in the United States). Nonetheless, Joe Serra, co-chair of the 2009 Detroit Auto Show, claims there will still be 45-50 unveilings at this year's show, about typical for Detroit. Space is always at a premium in Detroit's Cobo Hall where the show is held, and Serra expects that the show will be full this year with new entrants like BMW's Chinese partner Brilliance Auto filling in the gaps and making its first U.S. appearance.--Colin Mathews --- Make sure you check out our partner sites dedicated to focused news, reviews and more for Ford, Chevrolet, Toyota, Honda, and the Toyota Prius. 2008 Mitsubishi ColtEnlarge Photo

Tags: North America, Marketing, Industry, Japan, Detroit Auto Show

Posted in: 2009, Mitsubishi



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Responses (12 total)

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  1. By Ed #11, Posted: 11/25/2008

    Dave wrote: "this stupid “magnificent 7 Bondmobile”. Now he says he never said that BMWS "where" (SIC!) stupid. WHy would I care to take anything else he says seriously. And I never used a shrink, BUT we had an excellent college level psych class in Highschool, which used a college text, and I have read an almost 1,000 page bio of Freud by the great Irv Stone. But I still am not interested in taking you as a client.
    meanwhile, enjoy your Dodge Neon or Chevy Aveo or Ford FOcus or whatever it is that you "drive".

  2. By Dave #12, Posted: 11/25/2008

    Hey Ed, by saying "this (singular) stupid magnificent 7 Bondmobile" does not mean all 7s just sick of yours. I boubt you read any book 1,000 pages if you cant even get my blog correct. And no I dont own a Neon,Aveo,Focus and I would not hold it against somebody if thats all they could afford. And you do take by blogs seriously or you would not respond to them!

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