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Dealers
Colin Mathews
Yesterday the Free Press confirmed that that Chrysler/Fiat marriage might result in seven new vehicles for North America. A Free Press source close to the negotiations said that four vehicles would be sold under Pentastar brands and the remaining three would be sold as Fiats or Alfa Romeos.
Four Fiat platforms would be used for the vehicles, ranging from Fiat's smallest, the A platform, to Fiat's midsize D platform. Another individual familiar with the merger said that the Toluca, Mexico Chrysler plant currently producing the Chrysler P.T. Cruiser, to be phased out this year, is a likely location for production of new Fiat/Chrysler autos.
The deal between the two companies, which would give both access to each other's plants and dealer networks, is expected to be finalized in April.
Promise of fresh, viable small car product has Chrysler dealers thrilled; happy, too, are industry analysts who feel the deal could quickly restore Chrysler to viability in the small car arena. Legislators, however, are wary of Chrysler using federal bailout money for day-to-day operations if Fiat moves in to take a majority stake. Under the terms of last week's non-binding agreement, Fiat will take a 35 percent stake in Chrysler; Fiat's ownership, however, could ultimately rise as high as 55 percent.
[source: Detroit Free Press]
2003 Chrysler PT Cruiser Enlarge Photo Yesterday the Free Press confirmed that that Chrysler/Fiat marriage might result in seven new vehicles for North America. A Free Press source close to the negotiations said that four vehicles would be sold under Pentastar brands and the remaining three would be sold as Fiats or Alfa Romeos. Four Fiat platforms would be used for the vehicles, ranging from Fiat's smallest, the A platform, to Fiat's midsize D platform. Another individual familiar with the merger said that the Toluca, Mexico Chrysler plant currently producing the Chrysler P.T. Cruiser, to be phased out this year, is a likely location for production of new Fiat/Chrysler autos. 2008 Fiat 500Enlarge Photo The deal between the two companies, which would give both access to each other's plants and dealer networks, is expected to be finalized in April. Promise of fresh, viable small car product has Chrysler dealers thrilled; happy, too, are industry analysts who feel the deal could quickly restore Chrysler to viability in the small car arena. Legislators, however, are wary of Chrysler using federal bailout money for day-to-day operations if Fiat moves in to take a majority stake. Under the terms of last week's non-binding agreement, Fiat will take a 35 percent stake in Chrysler; Fiat's ownership, however, could ultimately rise as high as 55 percent. [source: Detroit Free Press]
Responses (2 total)
By Reece #1, Posted: 1/27/2009
Wake UP DC
This is th eproblem when politicians get involved in things they don't understand. The only hope for Chrysler's survival and that of its employees is to link up with an overseas manufacturer. Any US money will be used for the US market not the home market in Italy (where it is likely to get money from its own government). If they want Chrysler to make fuel effecient cars at a decent price and soon then it has to use existing drivetrains and since GM and OFrd won't give them their's they have to get from overseas.
Thenpollies have to understand how things work, if not get out of it. This is why Nationalised businesses usualy are crap, polies want them to do things other than what they should.
Let Chrysler make deals with Fiat, it is in everyone's favour, if not the taxpayers money already invested will be for naught.
By pdbw #3, Posted: 1/28/2009
Sorry, but color me skeptical...
More Alfas to the US? Swell, but what about the previously announced plans to launch the Alfa brand here in 2011--with what everyone has been assuming will be the 159, Brera, and Spider? BMW sold 12,000 1 Series last year--which means Alfa would be lucky to sell 6,000 149s. The fact that Automotive News competely ignored that previous announcement calls into question the validity of their source, and makes it sound more like hopeful speculation than actual news.
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