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Dealers
Richard Read
Swedish home furnishings giant IKEA has announced that it's entering the world of auto manufacturing. Well, sort of.
The company has launched a (Flash-only) viral site, "Roulez-LEKO", which roughly translates as "Let the LEKO roll." The video on the site is huge and chunky--even on the T1 at TCC Towers, playback is jerky--so we can't fully catch what the fashionably nerdy spokesman is saying. However, based on the countdown running at the top of the page, the verbiage at the bottom, and the giant, veiled, car-shaped item in the background, it looks as if the LEKO, "The Car By IKEA", is set to premiere on March 31.
On the one hand, this could be just another April Fool's Day gag--granted, a fairly sizable one, and one that hits a full day early, but it's possible. And if any company is prone to trot out an April Fool's Day gag, it's probably the down-to-earth IKEA.
On the other hand, this could be a real deal--at least in concept form. The text at the bottom of the video states pretty clearly that the debut is part of France's Sustainable Development Week, which runs April 1 - 7, and the thought of an assemble-it-yourself vehicle fits both the IKEA profile and some of the tenets of sustainable development.
Given all the uncertainty, we're happy to see that the French site that called this to our attention is just as confused as we are. Still, the thought of building a car with just an Allen Wrench is kind of appealing, right?
[source: LeBlogAuto, iffy Google translation here]
The LEKO promo from IKEAEnlarge Photo Swedish home furnishings giant IKEA has announced that it's entering the world of auto manufacturing. Well, sort of. The company has launched a (Flash-only) viral site, "Roulez-LEKO", which roughly translates as "Let the LEKO roll." The video on the site is huge and chunky--even on the T1 at TCC Towers, playback is jerky--so we can't fully catch what the fashionably nerdy spokesman is saying. However, based on the countdown running at the top of the page, the verbiage at the bottom, and the giant, veiled, car-shaped item in the background, it looks as if the LEKO, "The Car By IKEA", is set to premiere on March 31. On the one hand, this could be just another April Fool's Day gag--granted, a fairly sizable one, and one that hits a full day early, but it's possible. And if any company is prone to trot out an April Fool's Day gag, it's probably the down-to-earth IKEA. On the other hand, this could be a real deal--at least in concept form. The text at the bottom of the video states pretty clearly that the debut is part of France's Sustainable Development Week, which runs April 1 - 7, and the thought of an assemble-it-yourself vehicle fits both the IKEA profile and some of the tenets of sustainable development. Given all the uncertainty, we're happy to see that the French site that called this to our attention is just as confused as we are. Still, the thought of building a car with just an Allen Wrench is kind of appealing, right? [source: LeBlogAuto, iffy Google translation here]
Responses (5 total)
By R2dad #1, Posted: 3/23/2009
this I gotta see
Wondering how body panels made of particle board will hold up...
By Richard #2, Posted: 3/23/2009
More importatly...
Does anyone really want to drive behind/beside/in front of a car that some stoner college kid assembled during spring break?
By Sophia #3, Posted: 3/23/2009
Comment from "LeBlogAuto"
HILARIOUS!!!
I was just reading a comment on the "source article" of this news: http://www.leblogauto.com/2009/03/bientot-une-voiture-ikea.html
by matt
"apparemment le nom de domaine est enregistré par l’agence de communication http://www.lachose.fr "
Commenter "Matt" claims that the site is registered by www.lachose.fr not Ikea.
Can't wait to see what happens in 7+ days!
http://www.roulez-leko.com
By Ted DRAKE #4, Posted: 3/24/2009
It could be the new shared electric car for Paris
Paris has had huge success with the Velib, shared bicycles that are practically free. The mayor has announced a project to extend this to electric cars that people subscribe to and can rent for very little money. It's similar to the other shared vehicle projects in other cities.
I wouldn't be surprised if this is a customized electric car made specifically for this purpose.
By Wendy #5, Posted: 3/24/2009
Perfect!
Just what the world needs! A car that comes with an assembly instruction set in a 500 page step-by step pictures. How's that bleeding the brakes going, Sven? I will be camping out in front of the big yellow and blue store waiting for this.
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