When a manufacturer invites the motoring press to drive their newest cars, they sometimes utilize a racetrack to help journalists safely evaluate the outer limits of the car's performance envelope. Safety talks always precede these exercises, along with pleading cautions about not burning up brakes or killing gearboxes.
Not at the launch for the 2010 Hyundai Genesis Coupe.
The press showed up at Spring Mountain Raceway in Parahump, Nevada for a day's worth of full-throttle evaluations. The Hyundai PR flaks proffered no warnings about brakes, gearboxes or tires. As a matter of fact, they challenged us to see if we could make the optional Brembo brakes fitted to their Coupes fade. They never did, attesting to the capabilities of the mono-block four-piston calipers and big discs at each corner.
Even after multiple groups of heavy-footed journalists, Hyundai's fix-it crew looked thoroughly bored. Aside from changing tires, the cars used on the track needed no service, not even brake pad swaps.
In addition to the track exercise, Hyundai offered journalists the opportunity to learn how to drift. Drifting brutally beats on the car's engine, transmission, drive shaft, differential, suspension, and steering while gratuitously destroying the rear tires. These cars didn't break either, although a stack of used-up Bridgestones could be seen behind the tech tent.
These exercises attest to the mechanical stoutness of the 2010 Hyundai Genesis Coupe. While it won't be impossible for regular consumers to break the car (never underestimate the driving public), your author thinks it unlikely. Keep in mind that Hyundai backs their cars with ten-year/100,000-mile warranties, so their new Coupe had better be tough.
As for the learning how to drift part of the event, success first eluded this journalist but he persisted. The streets around Detroit may never be the same…
For our full review of the 2010 Genesis, check out our new Bottom Line. With a starting price of only $22,000, this thoroughly entertaining rear-wheel-drive coupe engenders memories of what the old Nissan 240SX might have been had the car not been dropped. Coupes powered by the 3.8-liter V-6 begin at $25,000, and present an interesting alternative to the new 2010 Camaro LS or LT, the less expensive of which starts at $23,000 with a 304-horsepower, 3.6-liter V-6.
2010 Hyundai Genesis CoupeEnlarge Photo When a manufacturer invites the motoring press to drive their newest cars, they sometimes utilize a racetrack to help journalists safely evaluate the outer limits of the car's performance envelope. Safety talks always precede these exercises, along with pleading cautions about not burning up brakes or killing gearboxes. Not at the launch for the 2010 Hyundai Genesis Coupe. The press showed up at Spring Mountain Raceway in Parahump, Nevada for a day's worth of full-throttle evaluations. The Hyundai PR flaks proffered no warnings about brakes, gearboxes or tires. As a matter of fact, they challenged us to see if we could make the optional Brembo brakes fitted to their Coupes fade. They never did, attesting to the capabilities of the mono-block four-piston calipers and big discs at each corner. 2010 Hyundai Genesis CoupeEnlarge Photo Even after multiple groups of heavy-footed journalists, Hyundai's fix-it crew looked thoroughly bored. Aside from changing tires, the cars used on the track needed no service, not even brake pad swaps. In addition to the track exercise, Hyundai offered journalists the opportunity to learn how to drift. Drifting brutally beats on the car's engine, transmission, drive shaft, differential, suspension, and steering while gratuitously destroying the rear tires. These cars didn't break either, although a stack of used-up Bridgestones could be seen behind the tech tent. These exercises attest to the mechanical stoutness of the 2010 Hyundai Genesis Coupe. While it won't be impossible for regular consumers to break the car (never underestimate the driving public), your author thinks it unlikely. Keep in mind that Hyundai backs their cars with ten-year/100,000-mile warranties, so their new Coupe had better be tough. As for the learning how to drift part of the event, success first eluded this journalist but he persisted. The streets around Detroit may never be the same… For our full review of the 2010 Genesis, check out our new Bottom Line. With a starting price of only $22,000, this thoroughly entertaining rear-wheel-drive coupe engenders memories of what the old Nissan 240SX might have been had the car not been dropped. Coupes powered by the 3.8-liter V-6 begin at $25,000, and present an interesting alternative to the new 2010 Camaro LS or LT, the less expensive of which starts at $23,000 with a 304-horsepower, 3.6-liter V-6.


Responses (12 total)
By JKD #1, Posted: 3/29/2009
Alternative?
Hyundai's 290 HP vs. Chevy's 304 HP for less? I'm sorry but why would anyone drive Korean...
By SDH #2, Posted: 3/29/2009
Chevy. HA!
Well Chevy can sell for less because the tax payer is paying for most of the car anyways. Chevy, Ford, etc are all jokes. They can't even build a car people want, if they did they wouldn't be going belly up and begging for cash.
By Gencoupe #3, Posted: 3/29/2009
Want to know more about the Genesis Coupe?
If you want to learn more about the Hyundai Genesis Coupe please join us at our forums at
http://GenCoupe.com
By Andrew #4, Posted: 3/30/2009
Genesis Coupe is in a class of it's own
Chevy had a chance to take the new Camaro to new heights but instead they decided to keep it a standard muscle car.
The Genesis Coupe is more attractive, handles better, more reliable, will respond to mods better, looks better, better warranty, and with some nice wheels and coilovers, looks like nothing else under $60k.
By JL82 #5, Posted: 3/30/2009
Dreaming
You got to be kidding me. I love all your subjective points especially looks like nothing else under $60k....
The Genesis Coupe 3.8 Track's exterior styling was a hit with most of our staffers — it's clearly inspired by the G37..... It’s basically a copy cat, not original at all and the G37 is under 60k; this Hyundai does not stick out in a crowd....everyone needs to stop drinking the Kool-Aid and get off your import kicks.
..and SDH I don’t even know where to start with you but if you actually read the news more often you would find out that Ford has not even excepted cash from the gov’t but guess who did go crying to the Japanese gov’t for cash....Toyota, the company sitting on the most cash reserves out of any auto company on the planet.
By Matt #7, Posted: 3/30/2009
Good effort, but weight a minute
We definitely need more RWD manual trans cars like this hyundai. That said, it's saddled with the interior dimensions of a subcompact, yet because it rides on a full size luxury car mechanical bits, it weighs between 3300 and 3400lbs, even with the 4cyl. This car at 2900lbs would be a game changer at it's price. for it's weight, i wish it had a more useful interior, like a GTI.
By JKD #8, Posted: 3/30/2009
The last thing we need...
...is more Hyundais. Whoever buys one deserves to lose his/her job. It's good you can take it back though :-)
By 71V #9, Posted: 3/30/2009
Be fair
As for Andrews points, I wonder if he has been in either the Genesis or the Camaro much less driven either one. What makes the Camaro all muscle any more than the Genesis. The base Camaro has a state of art 304 HP direct injected V6 that's an excellent drive train. I have not driven it in the Camaro but have in the CTS. It's smooth as glass and very efficient for the performance offerred. The styling of the Camaro is retro but completely modern and borrows from no other cars on the market. Styling is subjective but those are the facts. The Genesis is a copy-cat design and in my OPINION not anywhere near as well done as the G37. As far as the best looking car under $60K, does this comment mean to neglect the Audi A5, which also bares some theme resemblance I think. Finally, I like the new Hyundai, but again in my opinion it got typical Hyundai over-styling. It has odd character lines on the side that result in a strange rear quater window. Last, but not least, the cheap black plastic front end really cheapens the car. Go see one. But I'm sure most of us would rather just slam GM for its gauge choice in the Camaro.
By iSpec #10, Posted: 3/30/2009
Genesis HP
Hyundai's 3.8 produces 306 hp and not 290 hp. Ignorance of the car market inspires comments like 'why would anyone drive a Korean car'. Have you driven a Genesis. You'll understand when you do
I drive a 4.6 Genesis Sedan, having traded in a Lexus GS 350 and now we are considering a 3.8 Track Coupe. The Genesis sedan is the best sedan I have ever owned. Period.
By JKD #11, Posted: 3/30/2009
HP
The only 3.8 you can drive NOW is the one with 290 HP, so no, I haven't driven the coupe with 306 HP and you wouldn't catch me dead driving a Hyundai anyway. Enjoy your Hyundai before you trade it in for some new shiny Chinese car one day.
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