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'GM Total Confidence' Buyer Protection Doesn't Match Ford's Offer

'GM Total Confidence' Buyer Protection Doesn't Match Ford's Offer

By Colin Mathews's avatar Colin MathewsColin Mathews March 31st, 2009

GM Logo

GM Logo

Enlarge Photo

Today General Motors unveiled its "GM Total Confidence" customer protection program. The plan may be accessed in the first 24 months of vehicle ownership.

Details include up to nine consecutive monthly payments of up to $500 on vehicle loans or leases any time within the first 24 months of ownership. If owners/lessees make it halfway through their financing contract on a GM vehicle, they quality for 'Vehicle Value Protection,' which is a form of insurance to keep vehicle value at a certain level upon trade in (but only on another GM vehicle). A 5 year/100,000 mile transferable powertrain warranty, roadside assistance, and courtesy transportation protect "your vehicle with the best coverage in the business." Finally, all GM vehicles will come with a one year OnStar 'Safety and Security' package, which features Automatic Crash Response.

"GM Total Confidence"

 

Year 1

2

3

4

5

6
Vehicle Value Protection*

(Negative equity assistance if outstanding principal loan balance is more than NADA Clean Retail Value)
Payment Protection*

(Up to 9 months payments up to $500/month if you lose your job)

        
100K mi / 5 year Warranty

(Fully-transferable limited powertrain warranty with roadside assistance and courtesy transportation)

  
OnStar

(Safety and Security Package)

          

"Our Total Confidence plan is an unprecedented offer that reinvents the ownership experience in an extremely positive way," said mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "Unlike other programs out there, 'GM Total Confidence' provides comprehensive coverage for new vehicle owners - from protecting their new vehicle investment to protecting their family's income."

Compared to Ford's Advantage Plan also offered today, GM's is available for just one month (April 1 through 30) compared to over two months of availability for Ford's plan (today through June 1) . GM's plan also provides payments for 9 months as opposed to Ford's 12 and is down $200 from Ford's maximum monthly payment amount of $700.

GM urges interested buyers to visit GMconfidence.com for more details, but as of 12:50 p.m., Eastern Time, attempts to check the site resulted in an error message. Ouch. Doesn't exactly inspire, uh, confidence.

GM LogoEnlarge Photo Today General Motors unveiled its "GM Total Confidence" customer protection program. The plan may be accessed in the first 24 months of vehicle ownership. Details include up to nine consecutive monthly payments of up to $500 on vehicle loans or leases any time within the first 24 months of ownership. If owners/lessees make it halfway through their financing contract on a GM vehicle, they quality for 'Vehicle Value Protection,' which is a form of insurance to keep vehicle value at a certain level upon trade in (but only on another GM vehicle). A 5 year/100,000 mile transferable powertrain warranty, roadside assistance, and courtesy transportation protect "your vehicle with the best coverage in the business." Finally, all GM vehicles will come with a one year OnStar 'Safety and Security' package, which features Automatic Crash Response. "GM Total Confidence"   Year 1 2 3 4 5 6 Vehicle Value Protection* (Negative equity assistance if outstanding principal loan balance is more than NADA Clean Retail Value) Payment Protection* (Up to 9 months payments up to $500/month if you lose your job)         100K mi / 5 year Warranty (Fully-transferable limited powertrain warranty with roadside assistance and courtesy transportation)   OnStar (Safety and Security Package)           "Our Total Confidence plan is an unprecedented offer that reinvents the ownership experience in an extremely positive way," said mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "Unlike other programs out there, 'GM Total Confidence' provides comprehensive coverage for new vehicle owners - from protecting their new vehicle investment to protecting their family's income." Compared to Ford's Advantage Plan also offered today, GM's is available for just one month (April 1 through 30) compared to over two months of availability for Ford's plan (today through June 1) . GM's plan also provides payments for 9 months as opposed to Ford's 12 and is down $200 from Ford's maximum monthly payment amount of $700. GM urges interested buyers to visit GMconfidence.com for more details, but as of 12:50 p.m., Eastern Time, attempts to check the site resulted in an error message. Ouch. Doesn't exactly inspire, uh, confidence.

Tags: North America, April, Advertising, Marketing, Industry, Safety, General Motors, Ford, sales



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Responses (7 total)

  1. By pdbw #1, Posted: 3/31/2009

    How about doing some research, Colin?

    First, you refer to Wagoner's $20m retirement plan--accumulated through decades of service--as a 'golden parachute'. Then you leave off at least one relevant factoid here--Ford's plan covers you if you get laid off only through Jan1, 2010, while GM's runs for 21 months. And GM's plan runs through Jun1, as well, per there (finally) functioning website (which I admit was a bad move on their part). Finally, is Ford matching GM's 5yr/100K warranty?

  2. By pdbw #2, Posted: 3/31/2009

    Oops--spell check

    I meant "their", not "there". Chalk it up to someone in Detroit really annoyed at shoddy journalism.

  3. By pdbw #3, Posted: 3/31/2009

    Research: an example

    http://www.autoblog.com/2009/03/31/incentive-program-comparo-gm-vs-ford-vs-hyundai/1#c18010920

  4. By Greg #4, Posted: 3/31/2009

    Total Confidence

    While this is not an attempt to bash GM while they're down, I can't help but notice the name, "Total Confidence". How can anyone possibly have total confidence that GM will pay their bills when the corporation can't pay its own?

  5. By whw #5, Posted: 4/1/2009

    I have confidence in Obama

    How can you not have confidence in GM? They are obviously backed by President Obama. I mean come on! He touted Buick's reliabiliy in Monday's public address and backs GMs warranty. Also, Ford does not match GMs payment protection.

  6. By rmb #6, Posted: 4/3/2009

    rmb

    Let's all remember one thing - GM is using taxpayer money to run their program, Ford is using its own!!

  7. By Mozee #7, Posted: 4/3/2009

    Total Confidence - Unless You Work For GM...

    All of the plans based off the Hyundai Assurance Plan offer additional piece of mind, but if you want to compare the GM and Ford plans, there are several benefits to the Ford offering vs. GM's:
    1. Ford employees are eligible for their plan - GM employees are not
    2. Ford covers up to 12 months of payments, GM covers 9 months of payments
    3. Ford covers up to $700/month ($8,400 maximum benefit), GM covers $500/month ($4,500 maximum benefit)
    4. Ford has a 30 day waiting period following purchase before coverage begins, GM has a 90 day waiting period

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