British Beemer Drivers Most Likely to Love Lingerie

British Beemer Drivers Most Likely to Love Lingerie

BMW with model, by Flickr user BenediktSebastian

BMW with model, by Flickr user BenediktSebastian

Enlarge Photo

Leave it to the Brits.

Among other topics in a lengthy and comprehensive survey, an online used-car seller asked drivers about their underwear. And the drivers responded in remarkable detail, revealing some interesting (and disturbing) facts about what's under those track suits.

Online used-car vendor Carmony.co.uk studied British drivers' attitudes and habits. The survey covered typical topics--knowledge of cars, driving habits, and the like--and a few you wouldn't find on, say, the JD Power Initial Quality Survey. Like, errrr, underwear.

According to the study, 27 percent of women BMW drivers (as well as 22 percent of women over 45) routinely wear what was described as 'sexy lingerie'.

The study's less titillating topics showed that British women are almost as knowledgeable about cars as the menfolk, with 57 percent of the ladies able to distinguish a coupe from a hatchback, fairly close to the almost two-thirds of men who got it right.

Of those male BMW drivers, by the way, 8 percent go commando--and we're fine with that. We've been known to do that a time or two ourselves.

It was those same men, though, who generated the most disturbing statistic. Is Munich aware of this?

Fully 5 percent of British male BMW drivers wear...a thong. Oh dear.

There's got to be a Brüno joke in there. Somewhere.

2007 J.D. Power Initial Quality Survey

2007 J.D. Power Initial Quality Survey

Enlarge Photo

[Vancouver Sun; photo by Flickr user BenediktSebastian]

BMW with model, by Flickr user BenediktSebastianEnlarge Photo Leave it to the Brits. Among other topics in a lengthy and comprehensive survey, an online used-car seller asked drivers about their underwear. And the drivers responded in remarkable detail, revealing some interesting (and disturbing) facts about what's under those track suits. Online used-car vendor Carmony.co.uk studied British drivers' attitudes and habits. The survey covered typical topics--knowledge of cars, driving habits, and the like--and a few you wouldn't find on, say, the JD Power Initial Quality Survey. Like, errrr, underwear. According to the study, 27 percent of women BMW drivers (as well as 22 percent of women over 45) routinely wear what was described as 'sexy lingerie'. The study's less titillating topics showed that British women are almost as knowledgeable about cars as the menfolk, with 57 percent of the ladies able to distinguish a coupe from a hatchback, fairly close to the almost two-thirds of men who got it right. Of those male BMW drivers, by the way, 8 percent go commando--and we're fine with that. We've been known to do that a time or two ourselves. It was those same men, though, who generated the most disturbing statistic. Is Munich aware of this? Fully 5 percent of British male BMW drivers wear...a thong. Oh dear. There's got to be a Brüno joke in there. Somewhere. 2007 J.D. Power Initial Quality SurveyEnlarge Photo [Vancouver Sun; photo by Flickr user BenediktSebastian]



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Responses (1 total)

  1. By  Cheri #1, Posted: 7/2/2009

    There's a marketing idea here somewhere...buy a BMW, get a free thong? Seats so comfortable you don't need underwear? Hmmm...

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