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Volkswagen Routan Gets Its Big O Moment

Volkswagen Routan Gets Its Big O Moment

By Richard Read's avatar Richard ReadRichard Read July 14th, 2009

2009 Volkswagen Routan

2009 Volkswagen Routan

Enlarge Photo

Remember how interest in the Pontiac G6 shot through the roof after Oprah Winfrey gave away a fleet of 'em to unsuspecting audience members? (Which subsequently caused a lot of bad press because recipients still had to pay tax on the freebies? Anyway.) That was awfully neat, but the floundering Volkswagen Routan probably won't be so lucky. Yes, Oprah's handing out some keys, but giving away two cars rather than 276 isn't quite the same, is it? [WardsAuto via Autoblog]

2009 Volkswagen RoutanEnlarge Photo Remember how interest in the Pontiac G6 shot through the roof after Oprah Winfrey gave away a fleet of 'em to unsuspecting audience members? (Which subsequently caused a lot of bad press because recipients still had to pay tax on the freebies? Anyway.) That was awfully neat, but the floundering Volkswagen Routan probably won't be so lucky. Yes, Oprah's handing out some keys, but giving away two cars rather than 276 isn't quite the same, is it? [WardsAuto via Autoblog]

Tags: Marketing, Miscellaneous

Posted in: Volkswagen, Routan



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