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Adwatch: We Feel Vaguely Sorry For NASCAR's Tony Stewart

Adwatch: We Feel Vaguely Sorry For NASCAR's Tony Stewart

By Richard Read's avatar Richard ReadRichard Read October 14th, 2009

NASCAR's Tony Stewart

NASCAR's Tony Stewart

Enlarge Photo

We have yet to meet anyone who appreciates Burger King's recent ad campaigns. The creepy King, those crappy video games: they inspire terror, rage, and confusion, but never a desire for burgers. So it's not surprising that we feel kinda sorry for NASCAR star Tony Stewart, who's lately become a pawn for the King (see what we did there?). For his upcoming polygraph stunt, we're tempted to send Tony some questions, like, "How much are they paying you?", "No, seriously, how much?", and "Are BK's burger patties really made from earthworms?" Because we really need to understand. [TruthAboutTony]

NASCAR's Tony StewartEnlarge Photo We have yet to meet anyone who appreciates Burger King's recent ad campaigns. The creepy King, those crappy video games: they inspire terror, rage, and confusion, but never a desire for burgers. So it's not surprising that we feel kinda sorry for NASCAR star Tony Stewart, who's lately become a pawn for the King (see what we did there?). For his upcoming polygraph stunt, we're tempted to send Tony some questions, like, "How much are they paying you?", "No, seriously, how much?", and "Are BK's burger patties really made from earthworms?" Because we really need to understand. [TruthAboutTony]

Tags: Advertising, Marketing, NASCAR, WTF



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Responses (3 total)

  1. By dmf #1, Posted: 10/14/2009

    While I don't think the Old Spice Swagger ads are all that much better than BK's crap, at least they don't feature botox-filled has beens. The best ad campaign Smoke has done since the days of Home Depot, are the ones with his Corvette for Armor All. Although, did anyone else notice that he stood outside for seemingly hours and his ICEE never melted??
    Tony's peeps need to do a much better job in filtering out what he will do.
    I really didn't think things could get worse than the Subway commericals with Jarrod, but BK has definitely proven me wrong.

  2. fb_643488824 avatar by Richard Read #2, Posted: 10/14/2009

    Apart from the ones you've mentioned, Campbell's current campaign makes me wince. Every time I see Matt Servitto (http://www.imdb.com/name/nm0785854) in a chef's toque, I think to myself, "Dude, you were on THE SOPRANOS. WHAT HAPPENED?"

  3. By Tom L #3, Posted: 10/15/2009

    I'd like to see a return to stock car racing where the cars share more with the ones on the road than the name on the sticker. It would be awesome to see real Camaros, Mustangs and Challengers mixing it up on the track.

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