Dr. Amy Mainzer’s Electric Experiences With the...
Green
Trucks
Luxury
Family
Brand
Muscle
See more sites from  HighGear  M E D I A  >>

Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?

Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?

By Richard Read's avatar Richard ReadRichard Read October 27th, 2009

'Dear John' letter from Saturn

'Dear John' letter from Saturn

Enlarge Photo

Saturn fans are an exceptional bunch. Despite recent surveys showing brand loyalty to be a thing of the past, Saturn owners' passion for their rides is the stuff of legend -- so the fact that slowly dying Saturn recently sent "Dear John" letters to its customers seems oddly appropriate. The one-page missive has all the hallmarks of a breakup note, including the requisite "It'll be tough, but I'm sure you'll struggle through" lingo. Ordinarily, we'd write this off as GM's desperate, schmaltzy attempt to retain customers, but the tone is so right, so fitting for Saturn, it seems on-point -- possibly even poignant. Cynics, enlarge that image and let us know if we're just undercaffeinated. [via Joe/GayWheels]

'Dear John' letter from SaturnEnlarge Photo Saturn fans are an exceptional bunch. Despite recent surveys showing brand loyalty to be a thing of the past, Saturn owners' passion for their rides is the stuff of legend -- so the fact that slowly dying Saturn recently sent "Dear John" letters to its customers seems oddly appropriate. The one-page missive has all the hallmarks of a breakup note, including the requisite "It'll be tough, but I'm sure you'll struggle through" lingo. Ordinarily, we'd write this off as GM's desperate, schmaltzy attempt to retain customers, but the tone is so right, so fitting for Saturn, it seems on-point -- possibly even poignant. Cynics, enlarge that image and let us know if we're just undercaffeinated. [via Joe/GayWheels]

Tags: Miscellaneous, General Motors, Saturn, GM, Penske, funny, WTF

Posted in: Saturn



More News


More From Around High Gear Media


Responses (1 total)

  1. By Rick #1, Posted: 10/28/2009

    write this off as GM's desperate, schmaltzy attempt to retain customers.

Post a comment

Post anonymously, or
(Required)
(Required - will not be published, sold or shared)
(Optional - your 'posted by' name will link to the URL)

Remember Me?

I have read TheCarConnection.com's privacy policy