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Rumor: Jeep To Be The Only Chrysler Brand Sold Overseas

Rumor: Jeep To Be The Only Chrysler Brand Sold Overseas

By Richard Read's avatar Richard ReadRichard Read November 3rd, 2009

aev jeep j8 civilian 010

aev jeep j8 civilian 010

Enlarge Photo

Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside North America. The sole exception? Jeep, which will instead receive a boost to its international marketing budget, especially in emerging markets like Brazil. Chrysler vehicles will appear on distant shores, but only as part of the shared technology underpinning other brands like Lancia and Alfa Romeo. Stay tuned for full, factual details tomorrow. [Reuters via egmCarTech]

aev jeep j8 civilian 010Enlarge Photo Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside North America. The sole exception? Jeep, which will instead receive a boost to its international marketing budget, especially in emerging markets like Brazil. Chrysler vehicles will appear on distant shores, but only as part of the shared technology underpinning other brands like Lancia and Alfa Romeo. Stay tuned for full, factual details tomorrow. [Reuters via egmCarTech]

Tags: Europe, Marketing, Chrysler, bankruptcy, Dodge, Chrysler/Fiat, Jeep, Sergio Marchionne



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