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Adwatch: Do Smart's New Ads Look Better Than Its Cars?

Adwatch: Do Smart's New Ads Look Better Than Its Cars?

By Richard Read's avatar Richard ReadRichard Read November 5th, 2009

Smart campaign from BBDO NY

Smart campaign from BBDO NY

Enlarge Photo

The Smart ForTwo is impossible to ignore. It inspires adoration (because it's cute and convenient for city-dwellers) or antipathy (because it's ugly, cramped, expensive, and not nearly as green you'd think), but little in-between. That said, Smart's new print campaign designed by BBDO NY is awfully attractive -- possibly more attractive than the cars themselves. But we'll let y'all be the judge of that. [AnimalNewYork]

Smart campaign from BBDO NYEnlarge Photo The Smart ForTwo is impossible to ignore. It inspires adoration (because it's cute and convenient for city-dwellers) or antipathy (because it's ugly, cramped, expensive, and not nearly as green you'd think), but little in-between. That said, Smart's new print campaign designed by BBDO NY is awfully attractive -- possibly more attractive than the cars themselves. But we'll let y'all be the judge of that. [AnimalNewYork]

Tags: Advertising, Marketing, Smart

Posted in: Smart, fortwo



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