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Cash-For-Clunkers Reveals Weakness Among Detroit Brands

Cash-For-Clunkers Reveals Weakness Among Detroit Brands

By Richard Read's avatar Richard ReadRichard Read November 9th, 2009

creative commons: flickr.com: http://www.flickr.com/photos/danielgene/2354641561/

creative commons: flickr.com: http://www.flickr.com/photos/danielgene/2354641561/

Enlarge Photo

It's obvious from the comments on this site and others in the High Gear Media family that Cash-for-Clunkers remains a hot-button issue, and new data about the program is likely to fuel the fire: according to stats from the National Highway Traffic Safety Administration, most car buyers used Cash-for-Clunkers to swap out their domestic ride (frequently a Ford Explorer or F-150) for a foreign model. The notable exception: Michigan, where over 81% of Cash-for-Clunkers trade-ins went toward the purchase of a domestic automobile. Other states along the Rust Belt leaned slightly in Detroit's direction, but on the whole, 57% of Americans ditched the Big Three for something foreign like the Honda Civic or Toyota Corolla. Clearly, Detroit has its work cut out for it. We'll see if all those Howie Long ads and Chrysler's new campaigns pay off. [DetNews]

creative commons: flickr.com: http://www.flickr.com/photos/danielgene/2354641561/Enlarge Photo It's obvious from the comments on this site and others in the High Gear Media family that Cash-for-Clunkers remains a hot-button issue, and new data about the program is likely to fuel the fire: according to stats from the National Highway Traffic Safety Administration, most car buyers used Cash-for-Clunkers to swap out their domestic ride (frequently a Ford Explorer or F-150) for a foreign model. The notable exception: Michigan, where over 81% of Cash-for-Clunkers trade-ins went toward the purchase of a domestic automobile. Other states along the Rust Belt leaned slightly in Detroit's direction, but on the whole, 57% of Americans ditched the Big Three for something foreign like the Honda Civic or Toyota Corolla. Clearly, Detroit has its work cut out for it. We'll see if all those Howie Long ads and Chrysler's new campaigns pay off. [DetNews]

Tags: General Motors, Chrysler, sales, Ford Motor Company, GM, cash for clunkers, New car sales

Posted in: Ford, Honda, Toyota, Explorer, F-150, Civic, Corolla



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Responses (4 total)

  1. By  Cars4Charities #1, Posted: 11/9/2009

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  3. By WSE #3, Posted: 11/10/2009

    I don't think these figures are really fair as presented. Plenty of "foreign" brands produce cars in the US, and plenty of cars produced by "domestic" brands are produced in Mexico or Canada, accomplishing very little for the American economy. I'm getting tired of all the UAW crap in the media that tries to demonize me for buying a Hyundai Sonata, built by fine folks in Montgomery, Alabama, vs. buying a Ford Focus, built by some fine folks in Mexico. It's a global economy people, get over it.

  4. fb_643488824 avatar by Richard Read #4, Posted: 11/10/2009

    @WSE: I could not possibly agree more.

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