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WTF AdWatch: Chinese Print Ad For The Volkswagen GTI

WTF AdWatch: Chinese Print Ad For The Volkswagen GTI

By Richard Read's avatar Richard ReadRichard Read November 12th, 2009

Chinese ad for Volkswagen GTI

Chinese ad for Volkswagen GTI

Enlarge Photo

We're not entirely sure that this Chinese print ad for the Volkswagen GTI is for real -- and if it is, we're even less sure what it might be saying. The copy along the bottom translates as "It will go fast". That could mean "It will go so fast that you'll spill all that hot, delicious coffee from McDonald's right in your lap". Or it could mean, "Yes, the GTI will go fast, but not fast enough to get to that rest area in time". Either way, something's gotten lost on the road to translation. [Copyranter]

Chinese ad for Volkswagen GTIEnlarge Photo We're not entirely sure that this Chinese print ad for the Volkswagen GTI is for real -- and if it is, we're even less sure what it might be saying. The copy along the bottom translates as "It will go fast". That could mean "It will go so fast that you'll spill all that hot, delicious coffee from McDonald's right in your lap". Or it could mean, "Yes, the GTI will go fast, but not fast enough to get to that rest area in time". Either way, something's gotten lost on the road to translation. [Copyranter]

Tags: Chinese, Advertising, Marketing, China, WTF

Posted in: Volkswagen, GTI



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Responses (3 total)

  1. By Henry Julicher #1, Posted: 11/12/2009

    How about, "it goes so fast that you'll pee your pants"

  2. fb_643488824 avatar by Richard Read #2, Posted: 11/12/2009

    Actually, I think that's EXACTLY what it's trying to say.

  3. By klo3 #3, Posted: 11/13/2009

    Yes, pretty obvious. No WTFs there...

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