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Archive for June, 2005 (Page 5)

Are you an Alpha?

By TCC Team TCC Team, June 16th, 2005

Think of them as the 800-pound gorillas of the automotive market or, if you prefer, the lead dog marking his territory. The animal world is filled with alpha males, and occasionally the alpha females, so it's probably no surprise to find them populating the automotive world, as well. So goes a new study, anyway, from Forrester Research. This work-in-progress went searching for the sort of folks who seem to dominate every conversation when the topic is cars and who, in the process, disproportionately steer car buying decisions. According to Forrester analyst Mark Dixon Bunger, a whopping 21 percent of respondents declared themselves... Read More

Tags: Industry

Posted in: 2008, Dodge, Charger

Marching to a Different Drum

By TCC Team TCC Team, June 15th, 2005

I'm not a big fan of commercial television. Actually, I can't stand most commercials, and the typical TV auto ad tops my list. They all seem so much alike: sweeping panoramas with cars racing along curvy roads. So when the new Mitsubishi Eclipse spot, with its infectious Taiko drumming, came along, I was captivated. Those not familiar with Taiko can go here for some background on this 2000-year-old musical art form some liken to "rolling thunder." The Eclipse intro spot has been one of the most popular on the air, according to AdCritic.com. A second spot will hit the airwaves shortly, and should generate a few laughs. It will also underscore... Read More

Tags: Industry

HEMIme, HEMIyou, HEMIday

By Greg Sanchez Greg Sanchez, June 15th, 2005

Yeap… you read right… with the amazing and ever popular comeback of the HEMI, it seems everywhere we turn there is a HEMI, or there will be a HEMI, or someone is looking at a HEMI, or considering buying a HEMI. If you live in Miami like I do, HEMI seems to be the ‘mum’ word; heck you can even get a HEMI sandwich at your local Cuban restaurant or go to the beach to get a sun HEMI… oh, by the way, Mum is a band from Iceland (Gunnar Orn Tynes and Orvar Aoreyjarson Smarason, and twin sisters Gyda and Kristin Anna Valtysdottir) that debuted with the double-LP Yesterday Was Dramatic Today Is Ok… (in case... Read More

Tags: Industry, Enthusiasts, Reviews

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