Archive for June, 2005 (Page 6)

It only Hertz a little

By TCC TeamTCC Team, June 14th, 2005

Ford has announced plans for an IPO for its long-time daily rent-a-car subsidiary, Hertz. The long-expected decision has some potential ups and some possible downs for the giant automaker. If it gets the sort of money it anticipates, that will help shore up Ford's financial picture at a time when things are looking bleaker than ever for the Big Three. On the other hand, it creates a chasm between Ford and a major outlet for its products. Over the years, the carmaker claimed rental fleets helped expose potential customers to new products. That proved out with the likes of the breakthrough 1986 Taurus -- but in recent years, Hertz has really... Read More

Tags: Industry

Europe Loves the Mustang

By Marty PadgettMarty Padgett, June 14th, 2005

So maybe you're tired of the dollar being worth about as much as a Turkish lira - or just fed up with what you perceive as anti-American sentiment in Europe. Hate not, patriots. The Euros still want to be us, bad. Why else would they start an online petition for Ford to bring the new Mustang to their shores? Do them a favor and go sign the petition right now. This is one case where unabashed American might could just soften those hardened hearts and minds in Old Europe. Read More

Tags: Enthusiasts, Reviews

The thrill of the roadblock

By TCC TeamTCC Team, June 14th, 2005

If you wind up anywhere on Yahoo! tomorrow (6/15/2005), don't be surprised to see some ads for the new Mitsubishi Eclipse -- everywhere you go. Search engine, Yahoo! Autos, local entertainment listings. Doesn't matter, Mitsu is setting up what is known in advertising circles as a road block. It's a costly way of doing things, but the Japanese automaker is intent on regaining an audience in its effort to rebuild its brand. Mitsubishi was one of the hot nameplates around the turn of the decade, but it was largely a matter of smoke and mirrors, relying on incentive programs that were virtual giveaways. They attracted the youngest buyers in the... Read More

Tags: Industry

Posted in: 2009, Mitsubishi, Eclipse