Ford Gaining On Honda And Toyota In Perceived Quality
Among mainstream brands, consumers still rate Honda and Toyota highest in quality—whether that is or isn't the case on actual quality surveys. But Ford is quickly gaining ground. That's according to the latest Perceived Quality Study (PQS), from residual values expert Automotive Leasing Guide (ALG).
Perceived quality sometimes fails to mirror actual quality. Here, there's no better example than Volkswagen, which ALG says has maintained a strong perceived level of quality even though the brand has placed low in actual metrics for quality.
"Volkswagen’s emotionally appealing designs have helped strengthen perceptions of its overall brand and...
Among mainstream brands, consumers still rate Honda and Toyota highest in quality—whether that is or isn't the case on actual quality surveys. But Ford is quickly gaining ground. That's according to the latest Perceived Quality Study (PQS), from residual values expert Automotive Leasing Guide (ALG). Perceived quality sometimes fails to mirror actual quality. Here, there's no better example than Volkswagen, which ALG says has maintained a strong perceived level of quality even though the brand has placed low in actual metrics for quality. "Volkswagen’s emotionally appealing designs have helped strengthen perceptions of its overall brand and... Read More
Follow us on: