BMW: Automotive Partner Of 2012 Olympic/Paralympic Games
BMW has been given a fairly impressive international branding opportunity: the company was just announced as the automotive partner of London 2012, which includes the upcoming Olympic games and Paralympic games. As part of the arrangement, BMW will provide roughly 4,000 vehicles to move athletes, officials, and others around the city during the summer of 2012. BMW was also announced as one of London 2012's "sustainability partners", meaning that the company has committed to "low carbon" participation. We're not entirely sure what that entails, but we know that this will be a great opportunity for BMW to showcase some of its more...
BMW has been given a fairly impressive international branding opportunity: the company was just announced as the automotive partner of London 2012, which includes the upcoming Olympic games and Paralympic games. As part of the arrangement, BMW will provide roughly 4,000 vehicles to move athletes, officials, and others around the city during the summer of 2012. BMW was also announced as one of London 2012's "sustainability partners", meaning that the company has committed to "low carbon" participation. We're not entirely sure what that entails, but we know that this will be a great opportunity for BMW to showcase some of its more... Read More
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