By
TCC TeamTCC Team, April 4th, 2008
“We know we have a perception problem, at GM,” admits Bob Boniface, the former
Chrysler stylist who is not overseeing design of the
2010 Chevrolet Volt. Where environmentally-conscious consumers look at
Toyota and see “Prius.” They look at GM and see “
Hummer,” says Boniface, adding that this perception gap is something we have to fix.” There are plenty of skeptics who wonder whether Volt is simply smoke and mirrors, a high-minded project designed to turn around GM’s image, then fade away. And in years past, these doubters might have been right. Over the years, the automaker has showcased a lot of grand projects that...
“We know we have a perception problem, at GM,” admits Bob Boniface, the former Chrysler stylist who is not overseeing design of the 2010 Chevrolet Volt. Where environmentally-conscious consumers look at Toyota and see “Prius.” They look at GM and see “Hummer,” says Boniface, adding that this perception gap is something we have to fix.” There are plenty of skeptics who wonder whether Volt is simply smoke and mirrors, a high-minded project designed to turn around GM’s image, then fade away. And in years past, these doubters might have been right. Over the years, the automaker has showcased a lot of grand projects that...
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