Archive for the ‘BMW’ Category

BMW has been given a fairly impressive international branding opportunity: the company was just announced as the automotive partner of London 2012, which includes the upcoming Olympic games and Paralympic games. As part of the arrangement, BMW will provide roughly 4,000 vehicles to move athletes, officials, and others around the city during the summer of 2012. BMW was also announced as one of London 2012's "sustainability partners", meaning that the company has committed to "low carbon" participation. We're not entirely sure what that entails, but we know that this will be a great opportunity for BMW to showcase some of its more...

Readers of a certain age will recall a time when America's roadways were clogged with Gremlins, Rabbits, and other fuel-efficient minicars. That historical moment was caused by spiking fuel prices in the 1970s (remember when Jimmy Carter told everyone to put on a snappy cardigan?), which rear-ended a recession in the early 1980s. If you've been paying attention, you might've noticed that today's financial and automotive landscapes are looking awfully familiar....

And so, just as they did 30 years ago, every automaker worth its salt is now looking to cash in on the American compact and subcompact markets. BMW has its MINI (not to mention its...

Creeping along from red light to red light on your way from a major sports event or concert, or stopped by every red light on the way home late at night, on empty roads, you've probably wondered why traffic lights in the U.S. aren't a little more adaptable.

The short answer: they're not at all smart, and at least here in the U.S. they're horribly outdated. The typical U.S. traffic signaling system is (sorry, fellow GenXers) 30 to 40 years old. And the result of these inflexible geezers signaling traffic is a lot of needless idling and the lack of easy adaptability in most cases to either sudden events like traffic accidents or even daily...