Archive for the ‘Celebrities’ Category

Volvo Targets Tweens In Twilight: New Moon

Volvo Targets Tweens In Twilight: New Moon

A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60.

And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on...

A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60. And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on... Read More

Buick Regal, Cars and Bears, and Porsche Death: Today at High Gear Media

Buick Regal, Cars and Bears, and Porsche Death: Today at High Gear Media   Follow us on Twitter: @highgearmedia @carconnection @therealma @greencarreports and join our Facebook fan page   Buick's in the headlines today in the auto world--and here at High Gear Media, we've got word on the return of the Regal nameplate to Buick's next mid-size sedan.    Across the High Gear Media network, there's more to satisfy your daily car news and reviews fix. Here's a breakdown--no pun intended--of what you'll find on our expert-produced car sites and on the pages being written by enthusiasts like you. (Want to join us in surfing the car-blog wave? Read below for instructions on how to become a High Gear Media car writer.)  ...   Follow us on Twitter: @highgearmedia @carconnection @therealma @greencarreports and join our Facebook fan page   Buick's in the headlines today in the auto world--and here at High Gear Media, we've got word on the return of the Regal nameplate to Buick's next mid-size sedan.    Across the High Gear Media network, there's more to satisfy your daily car news and reviews fix. Here's a breakdown--no pun intended--of what you'll find on our expert-produced car sites and on the pages being written by enthusiasts like you. (Want to join us in surfing the car-blog wave? Read below for instructions on how to become a High Gear Media car writer.)  ... Read More

Anti-Cell Phone Laws Are For First Ladies, Too, Ms. Shriver

Anti-Cell Phone Laws Are For First Ladies, Too, Ms. Shriver

If you've ever attended a Protestant school, you've probably had the misfortune of encountering "PKs" (aka "preacher's kids"). They may live pious lives at home, but once free of that environment, PKs typically become the rowdiest, rudest, law- breakingest kids on the block. Maria Shriver isn't technically a PK, but as California's first lady, she's exhibiting some of the same behavior -- for example, driving and talking on her cell phone, thereby violating a law that her hubby signed ages ago. Sounds like someone needs a trip to the woodshed. [WCBSTV]

If you've ever attended a Protestant school, you've probably had the misfortune of encountering "PKs" (aka "preacher's kids"). They may live pious lives at home, but once free of that environment, PKs typically become the rowdiest, rudest, law- breakingest kids on the block. Maria Shriver isn't technically a PK, but as California's first lady, she's exhibiting some of the same behavior -- for example, driving and talking on her cell phone, thereby violating a law that her hubby signed ages ago. Sounds like someone needs a trip to the woodshed. [WCBSTV] Read More