Archive for the ‘Eclipse’ Category

The thrill of the roadblock

By TCC TeamTCC Team, June 14th, 2005

If you wind up anywhere on Yahoo! tomorrow (6/15/2005), don't be surprised to see some ads for the new Mitsubishi Eclipse -- everywhere you go. Search engine, Yahoo! Autos, local entertainment listings. Doesn't matter, Mitsu is setting up what is known in advertising circles as a road block. It's a costly way of doing things, but the Japanese automaker is intent on regaining an audience in its effort to rebuild its brand. Mitsubishi was one of the hot nameplates around the turn of the decade, but it was largely a matter of smoke and mirrors, relying on incentive programs that were virtual giveaways. They attracted the youngest buyers in the... If you wind up anywhere on Yahoo! tomorrow (6/15/2005), don't be surprised to see some ads for the new Mitsubishi Eclipse -- everywhere you go. Search engine, Yahoo! Autos, local entertainment listings. Doesn't matter, Mitsu is setting up what is known in advertising circles as a road block. It's a costly way of doing things, but the Japanese automaker is intent on regaining an audience in its effort to rebuild its brand. Mitsubishi was one of the hot nameplates around the turn of the decade, but it was largely a matter of smoke and mirrors, relying on incentive programs that were virtual giveaways. They attracted the youngest buyers in the... Read More

Tags: Industry

Posted in: 2009, Mitsubishi, Eclipse