Archive for the ‘Facebook’ Category

Here at TCC, we don't put much faith in astrology, phrenology, or any other system that assigns personality traits based on birthdays, hat sizes, or anything else that hasn't been chosen. Instead, we prefer data that stems from personal preferences: what does your favorite color, website, or rock band say about you? The New Vehicle Experience Study recently released by Strategic Vision applies that sort of analysis to car purchases, and the result are fairly interesting.

For example, the study found that Honda owners are, on the whole, practical and well-educated: about 70% hold college degrees, whereas only 35% of Chevy owners and 45% of ...

Yesterday we discussed the virtual beat-down that the 2010 Honda Accord Crosstour is enduring at the hands of Facebook and Twitter. Well lo and behold, the folks at Honda have taken notice, and they've responded. The results are predictably hilarious.

If you visit the Facebook page for the Crosstour, you'll now see a tab entitled "Message to Fans". On it, there's a five-point response to the many, many negative comments posted on the "Wall" section of that Facebook page. Like all good cross-x debaters, Honda's PR team leads with its strongest argument in favor of the Crosstour. Sadly, it's not very strong:

The photos: Arguably, the two...

Social media websites are the next great frontier for automakers. So far, no company has really hit a homerun in that arena -- not even Ford, with its vaguely annoying and cloying "Fiesta Movement" campaign. In fact, we may be witnessing one of the first social media strikeouts, brought on by a couple of curve balls thrown by Facebook and Twitter. We're speaking about the unfortunate fate of the 2010 Honda Accord Crosstour.

The problems began when Honda's enthusiastic PR staff set up a Facebook fan page for the Crosstour, hoping to generate buzz before its official rollout this fall. Unfortunately, as anyone who's spent time on Facebook...