Archive for the ‘Fun’ Category

Let's face it: MINIs have a lot of curb appeal, but the company's advertising campaigns frequently come up short. A new spot for the MINI Cooper Convertible proves that point beautifully. Compared to yesterday's ad featuring the Alfa Romeo MiTo, this clip feels clunky and under-rehearsed -- although the potentially clichéd punchline somehow manages to be fairly freaking funny. The credit for that goes entirely to actor... well, if we told you his name, that'd probably give away the ending. Watch: you'll see what we mean.

[MotorAuthority]

Tesla and its Roadster are a product of DIY ingenuity -- a perfect example of what can happen when a bunch of people come together and say, "Hey, no one else is doing this, so why don't we?" In that same the DIY spirit, game designers at Microsoft have cleverly recruited a Tesla roadster for their own purposes: recording road noise for driving games without interference from noisy combustion engines. Some groups are worried about how quiet EV's and hybrids can be, but in this case, that's exactly what was needed. Ain't ingenuity grand? [CrunchGear]

Last time we heard from Alfa Romeo, we wondered what new drugs had found their way to Europe. (Seriously, that genes/jeans campaign from London's Performance PR was terrible.) The latest ad for the Alfa Romeo MiTo comes from Milan's Fabbrica Virali agency, and it's equally bizarre -- but in a totally good way. The spot features Mozart's Requiem, a choir from La Schola Cantorum Santa Maria degli Angeli, and several dozen helium balloons. See if you can guess the tagline before the 53-second mark.

[CopyRanter]