Archive for the ‘Fun Stuff’ Category

Electric Phantom, Burning Belkins, Abarth Watch: Today At High Gear Media

Electric Phantom, Burning Belkins, Abarth Watch: Today At High Gear Media

The news takes a bit less serious tint on Friday, with everything from smashed up Audi R8s and BMW 6-Series to a rather cheeky video spot for the MINI Cooper Convertible. There are still some sober moments, however, including the recall of Belkin's TuneBase in-car MP3 adapter for a potential fire hazard.

On more purely car-related territory, news of further work toward an all-electric Rolls Royce Phantom has emerged, with company CEO Tom Purves noting that pure, silent power is an ideal complement to Rolls Royce's luxurious conveyances. Sticking with luxury for a moment, how about a $7,400 Abarth-branded watch? What if it were cased in...

The news takes a bit less serious tint on Friday, with everything from smashed up Audi R8s and BMW 6-Series to a rather cheeky video spot for the MINI Cooper Convertible. There are still some sober moments, however, including the recall of Belkin's TuneBase in-car MP3 adapter for a potential fire hazard. On more purely car-related territory, news of further work toward an all-electric Rolls Royce Phantom has emerged, with company CEO Tom Purves noting that pure, silent power is an ideal complement to Rolls Royce's luxurious conveyances. Sticking with luxury for a moment, how about a $7,400 Abarth-branded watch? What if it were cased in... Read More

AdWatch: MINI Cooper Convertible Spot Touts Protection

AdWatch: MINI Cooper Convertible Spot Touts Protection

Let's face it: MINIs have a lot of curb appeal, but the company's advertising campaigns frequently come up short. A new spot for the MINI Cooper Convertible proves that point beautifully. Compared to yesterday's ad featuring the Alfa Romeo MiTo, this clip feels clunky and under-rehearsed -- although the potentially clichéd punchline somehow manages to be fairly freaking funny. The credit for that goes entirely to actor... well, if we told you his name, that'd probably give away the ending. Watch: you'll see what we mean.

[MotorAuthority]

Let's face it: MINIs have a lot of curb appeal, but the company's advertising campaigns frequently come up short. A new spot for the MINI Cooper Convertible proves that point beautifully. Compared to yesterday's ad featuring the Alfa Romeo MiTo, this clip feels clunky and under-rehearsed -- although the potentially clichéd punchline somehow manages to be fairly freaking funny. The credit for that goes entirely to actor... well, if we told you his name, that'd probably give away the ending. Watch: you'll see what we mean. [MotorAuthority] Read More

Mercedes At L.A., Autonomous Audi, Rolls Royce MINI: Today At High Gear Media

Mercedes At L.A., Autonomous Audi, Rolls Royce MINI: Today At High Gear Media

Today there's a bit of a luxury theme to the news, with Audi, Mercedes, Rolls Royce, Ferrari, Tesla, and Smart all catching headlines. At TheCarConnection, the luxury angle is centered around the upcoming L.A. Auto Show and video game production, while Motor Authority sees reports of a limited-edition Ferrari 599 GTO and a MINI by Rolls Royce on the horizon.

That same Rolls Royce MINI is making waves at GreenCarReports, in part because hyper-luxury carmakers usually don't do much in the realm of real green motoring. The MINI brings some serious cred to the idea, but it remains to be seen if it'll be anything more than a re-badge.

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Today there's a bit of a luxury theme to the news, with Audi, Mercedes, Rolls Royce, Ferrari, Tesla, and Smart all catching headlines. At TheCarConnection, the luxury angle is centered around the upcoming L.A. Auto Show and video game production, while Motor Authority sees reports of a limited-edition Ferrari 599 GTO and a MINI by Rolls Royce on the horizon. That same Rolls Royce MINI is making waves at GreenCarReports, in part because hyper-luxury carmakers usually don't do much in the realm of real green motoring. The MINI brings some serious cred to the idea, but it remains to be seen if it'll be anything more than a re-badge. ... Read More