Toyota President: Company 'Grasping For Salvation'
Today Toyota Motor Co. president Akio Toyoda dished out a dose of reality to the world on the state of the largest global carmaker: it's on the brink of irrelevance and possibly even insolvency. Referencing Jim Collins' book How the Might Fall, Toyoda said the company is "grasping for salvation."
That puts Toyota at the fourth of five stages on the road to corporate annihilation, and it shows Toyoda is fully aware of the dire situation he was handed when he took the reigns of the company three months ago. The fifth stage is "capitulation to irrelevance or death," which in an automotive context would mean bankruptcy.
The news comes on the...
Today Toyota Motor Co. president Akio Toyoda dished out a dose of reality to the world on the state of the largest global carmaker: it's on the brink of irrelevance and possibly even insolvency. Referencing Jim Collins' book How the Might Fall, Toyoda said the company is "grasping for salvation." That puts Toyota at the fourth of five stages on the road to corporate annihilation, and it shows Toyoda is fully aware of the dire situation he was handed when he took the reigns of the company three months ago. The fifth stage is "capitulation to irrelevance or death," which in an automotive context would mean bankruptcy. The news comes on the... Read More
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