Men and Women Even Use Navigation Systems Differently Too
It will come as no surprise to anyone who's taken a road trip with a member of the opposite sex that men and women navigate differently. Now a new study shows that they even use in-car navigation systems differently.
The differences start before purchase. Both men and women are equally aware of navigation systems (at 90 percent each in the groups surveyed by Navteq), but the single greatest source of information for women was word of mouth. For men, it's the media.
Women use features built into their navigation systems, like traffic warnings and Point-of-Interest maps, far less than men do. Almost 39 percent of women "never" use the traffic...
It will come as no surprise to anyone who's taken a road trip with a member of the opposite sex that men and women navigate differently. Now a new study shows that they even use in-car navigation systems differently. The differences start before purchase. Both men and women are equally aware of navigation systems (at 90 percent each in the groups surveyed by Navteq), but the single greatest source of information for women was word of mouth. For men, it's the media. Women use features built into their navigation systems, like traffic warnings and Point-of-Interest maps, far less than men do. Almost 39 percent of women "never" use the traffic... Read More
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