Archive for the ‘Isuzu’ Category

We may not always understand how Nielsen gets its survey data, but the results are usually pretty interesting.

Case in point: Nielsen's online division--cleverly named Nielsen Online--and its new Brand Advocacy Quotient research. By collecting data from blogs (like this one!), message boards, fan sites, complaint sites, and, we assume, major social networks like Facebook, YouTube, Twitter, Nielsen Online has begun compiling online-specific rankings for cars.

Nielsen doesn't share the specifics of its research strategies, but if we're reading this PDF correctly, it appears that auto brands are assigned scores in five categories: price,...

We may not always understand how Nielsen gets its survey data, but the results are usually pretty interesting. Case in point: Nielsen's online division--cleverly named Nielsen Online--and its new Brand Advocacy Quotient research. By collecting data from blogs (like this one!), message boards, fan sites, complaint sites, and, we assume, major social networks like Facebook, YouTube, Twitter, Nielsen Online has begun compiling online-specific rankings for cars. Nielsen doesn't share the specifics of its research strategies, but if we're reading this PDF correctly, it appears that auto brands are assigned scores in five categories: price,... Read More

It's freezing outside, y'all. Stay in and fire up some hot links.

Cruising a different highway: Love Italian sportscars but hate the pesky fact of their high sticker prices? Maybe you should nab the latest Acer laptop, designed by Ferrari. The badge says "vroom", but the Windows Vista inside says "crash". [MotorAuthority] Baby fall down and go boom: We've been in fender-benders, but nothing we'd call weird. Others have not been so lucky. Surely their misfortune is worth 15 minutes of your lunch break? [DarkRoastedBlend] The vehicular key party continues: Remember how we told you that Isuzu was bowing out of the passenger vehicle bidness here... It's freezing outside, y'all. Stay in and fire up some hot links. Cruising a different highway: Love Italian sportscars but hate the pesky fact of their high sticker prices? Maybe you should nab the latest Acer laptop, designed by Ferrari. The badge says "vroom", but the Windows Vista inside says "crash". [MotorAuthority] Baby fall down and go boom: We've been in fender-benders, but nothing we'd call weird. Others have not been so lucky. Surely their misfortune is worth 15 minutes of your lunch break? [DarkRoastedBlend] The vehicular key party continues: Remember how we told you that Isuzu was bowing out of the passenger vehicle bidness here... Read More

Here in the States, Isuzu's been laying low for a while, wisely spending marketing dollars in southeast Asia and other parts of the world where it holds a better market share. And day after tomorrow, nearly three decades after Isuzu launched passenger vehicle sales in the U.S., the company is stepping out of the American marketplace entirely: as of this Saturday, January 31, Isuzu will sell no more. (Well, except for commercial vehicle sales, which will continue as usual.)

As popular as Isuzu has become in some places, the brand never really gained traction stateside. Maybe its designs were too quirky, or maybe it was overshadowed by...

Here in the States, Isuzu's been laying low for a while, wisely spending marketing dollars in southeast Asia and other parts of the world where it holds a better market share. And day after tomorrow, nearly three decades after Isuzu launched passenger vehicle sales in the U.S., the company is stepping out of the American marketplace entirely: as of this Saturday, January 31, Isuzu will sell no more. (Well, except for commercial vehicle sales, which will continue as usual.) As popular as Isuzu has become in some places, the brand never really gained traction stateside. Maybe its designs were too quirky, or maybe it was overshadowed by... Read More