Archive for the ‘LaCrosse’ Category

♦ What is it?: The relaunch of the popular Regal nameplate, which will be Buick's new mid-size sedan

♦ The basics: Four- and six-cylinder options, front-wheel drive, 180+ hp

♦ Price: $21,500 (estimated)

♦ On sale: late 2010/early 2011

Rumors of the Buick Regal's return to production have been circulating for months, and at a dealers' meeting this week, GM finally confirmed them. After being out of the public eye for six years, the Buick Regal will return to showrooms in late 2010 or early 2011, likely as a 2011 model.

The revamped Regal mid-size sedan will be based on the Opel Insignia. (In fact, there's already an...

The Insurance Institute for Highway Safety (IIHS) has released new crash-test results and ratings for the mid-size 2010 Buick LaCrosse sedan.

The newly redesigned Buick LaCrosse earned perfect ‘good’ scores all around, in frontal, side, and rear tests plus all subcategories, with the IIHS assessing a “low risk of any significant injuries in a crash of this severity.” With electronic stability control standard, it earns the Top Safety Pick designation.

In TheCarConnection.com’s Bottom Line review of the 2010 Buick LaCrosse, Nelson Ireson notes that rear-seat-mounted thorax airbags—a relative rarity in mid-size sedans and in vehicles of this...

Bob Lutz has made his first stab at reinvigorating Buick's marketing campaign with a new tagline for the Buick LaCrosse: "The new class of world class".

You might recall that shortly after Lutz was installed (post-bankruptcy) as General Motors' chairman for marketing, he dismissed the most recent Buick campaign as ineffective and out-of-step with the image he wanted to foster. The tagline for those spots was "Take a look at me now" -- which is, admittedly, just terrible. It's something your grandfather might say after trotting out a new pair of wacky golf pants. Not stylish, not confident, and implicitly backward-looking.

Lutz's new tagline...