Archive for the ‘Logo’ Category

Today's the Big Day for the Chrysler Group, LLC: the day Sergio Marchionne unveils the new company's five-year recovery plan. Of course, like any CEO worth his bespoke suit, Marchionne understands the importance of being dressed to make a good first impression, so Chrysler has been given a sleek new logo (which has naturally leaked to the interweb before its official debut). The new marque is similar to one already adorning Chrysler vehicles, but like the company itself, it's leaner and more streamlined. As soon as we have details about company's strategic plan, we'll let you know if there's any substance beneath the companies new stylish...

With Volkswagen and Porsche's recent tie-up and the ensuing Auto Union brand revival, some had wondered what would happen to Audi's interlocking-ring logo, since that was originally used by Auto Union before it found its way onto the grilles at Audi. The answer: not much.

An update to the appearance of the logo gives it a shinier, more defined look, with more angular surfaces and different lighting, but the four rings appear to be sticking with Audi. The Audi name also gets a simpler, more modern look with a plain sans-serif font and slightly darker red color.

The update comes just after the brand's centennial celebrations, but just before...

We've all heard manufacturers accused of 'greenwashing' their cars to make them seem more eco-friendly, but now it looks like General Motors may be attempting a good, old-fashioned whitewash. Starting with the 2010 model year, GM will be pulling the GM corporate logos from all of its cars and trucks.

With the recent boom of cash for clunkers sales and the economy possibly peeking out from under its dark cloud in the next few months, GM has every reason to be hopeful and to begin capitalizing on its strengths, however, and so, ironically, they're pulling the little logo - once known as the 'mark of excellence' - from their cars.

The decision...