Archive for the ‘Lutz’ Category

GM's Bob Lutz recently 86ed the ad agency for Buick, and now Cadillac is losing its marketing firm, too. The brand's contract with Modernista! is up, and according to Cadillac GM Bryan Nesbitt, the agency won't be competing for another round. Plenty of rumors have circulated about the breakup: the ones we tend to believe center on creative differences and the fact that Modernista! is a boutique agency, unlike the old-school, one-size-fits-all shops that GM uses for its other brands. We're sad to see Modernista! go, since its creative was a welcome shot in the arm for often-sleepy Cadillac. Check the clip above to see what we mean. [...

When General Motors emerged from bankruptcy on July 10, the company's newly reinstalled PR man, Bob Lutz,  made several important announcements. Among them: GM had begun partnership with eBay, which would offer customers the opportunity to bid on and purchase vehicles through the popular auction website. That intrigued many buyers and many in the industry -- the only problem being that eBay said the arrangement wasn't a done deal.

By August 11, however, the two companies had dotted Is, crossed Ts, and put up 16,000 GM vehicles for sale on eBay -- of which roughly 50 sold. We're not sure how things have gone since then, but Automotive News...

General Motors may have emerged from bankruptcy relatively shiny and new, with industry favorite Bob Lutz leading its PR endeavors, but we have to admit that we're a little confused by its latest marketing move: a video touting the company's lineup and its new "Tell Fritz" feedback program. Don't misunderstand -- we think transparency and strong customer relations are great ideas (though they're unfortunately new ones for GM). However, this clip seems pretty wishy-washy. Is it supposed to be selling vehicles? Hyping access to Fritz? Or are we just meant to bask in the low-res beauty of GM's rebranding campaign? Check the clip after the jump...