Chrysler Previews Four Custom Rides Ahead Of 2009 SEMA Show
A 556-horsepower Dodge Challenger, a Jeep Wrangler that transforms into a mobile campsite, a luxury Dodge Ram 1500 and an extreme Jeep Wrangler off-roader with 40-inch tires. This is just a taste of what Chrysler, and its Mopar accessories line, will be presenting next month at the Specialty Equipment Market Association (SEMA) show in Las Vegas.
The aftermarket segment is crucial to companies like Chrysler as they can be very lucrative. It’s not uncommon for an enthusiast to spend thousands of dollars modifying their pride and joy with official accessories, so in this way car companies can often make more money here than on the sale of the...
A 556-horsepower Dodge Challenger, a Jeep Wrangler that transforms into a mobile campsite, a luxury Dodge Ram 1500 and an extreme Jeep Wrangler off-roader with 40-inch tires. This is just a taste of what Chrysler, and its Mopar accessories line, will be presenting next month at the Specialty Equipment Market Association (SEMA) show in Las Vegas. The aftermarket segment is crucial to companies like Chrysler as they can be very lucrative. It’s not uncommon for an enthusiast to spend thousands of dollars modifying their pride and joy with official accessories, so in this way car companies can often make more money here than on the sale of the... Read More
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