Volvo Targets Tweens In Twilight: New Moon
A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60.
And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on...
A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60. And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on... Read More
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