Chrysler/Fiat: Will Italian Steel Immigrate to U.S. Dealers?
With Fiat set to take 35 percent of Chrysler for no money down, gain access to Chrysler's dealer network in the U.S., and Chrysler to gain access to the Italian automaker's competitive small car platforms and machinery, what kind of exotic Italian steel can we expect to wrap our driving gloves around?
First off, the Fiat Group - which itself faced rather dire business circumstances not long ago before placing Italian-Canadian businessman Sergio Marchionne at the helm - consists of Ferrari and Maserati, both of which have a strong U.S. presence, and brands Alfa Romeo, Abarth, Lancia, and Fiat, none of which are currently sold in the U.S....
With Fiat set to take 35 percent of Chrysler for no money down, gain access to Chrysler's dealer network in the U.S., and Chrysler to gain access to the Italian automaker's competitive small car platforms and machinery, what kind of exotic Italian steel can we expect to wrap our driving gloves around? First off, the Fiat Group - which itself faced rather dire business circumstances not long ago before placing Italian-Canadian businessman Sergio Marchionne at the helm - consists of Ferrari and Maserati, both of which have a strong U.S. presence, and brands Alfa Romeo, Abarth, Lancia, and Fiat, none of which are currently sold in the U.S.... Read More
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