VIDEO: A Look At General Motors' Satisfaction Guarantee
General Motors' new "60-Day Satisfaction Guarantee" (pitched by new CEO Ed Whitacre in the TV spot above) has sparked a good bit of comment, both positive and negative. Those in support of the policy argue that GM has finally taken notice of customer-oriented programs offered by its competitors (e.g. Hyundai Assurance), which have proven popular with the general public and often stimulated sales without hurting the bottom line.
On the other hand, detractors argue that the gist of Hyundai's Assurance program is that the company will take back cars if the buyer loses his or her job. GM's plan, on the other hand, allows customers to return...
General Motors' new "60-Day Satisfaction Guarantee" (pitched by new CEO Ed Whitacre in the TV spot above) has sparked a good bit of comment, both positive and negative. Those in support of the policy argue that GM has finally taken notice of customer-oriented programs offered by its competitors (e.g. Hyundai Assurance), which have proven popular with the general public and often stimulated sales without hurting the bottom line. On the other hand, detractors argue that the gist of Hyundai's Assurance program is that the company will take back cars if the buyer loses his or her job. GM's plan, on the other hand, allows customers to return... Read More
Follow us on: