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Nielsen Sees A Few Bright Spots For The Auto Industry

By Richard ReadRichard Read, July 3rd, 2009

Most importantly: Nielsen finds that people are shopping. Yes, vehicle sales are down, year-over-year--way down. Like, around 37% down. However, the number of people shopping for new cars online has dropped only 9%. In other words: although folks may not be able to afford a new auto just yet, they're still looking. That could...

Research and statistics firm Nielsen has released more data about U.S. shopping and buying habits, and as always, the company's findings are pretty interesting. In fact, after surveying 250,000 Americans online, Nielsen has identified a few causes for optimism in the auto industry, despite today's flailing economy. Most importantly: Nielsen finds that people are shopping. Yes, vehicle sales are down, year-over-year--way down. Like, around 37% down. However, the number of people shopping for new cars online has dropped only 9%. In other words: although folks may not be able to afford a new auto just yet, they're still looking. That could... Read More

Tags: Marketing, Sport-Utility Vehicles, Shoppers, Chrysler, Ford, sales, sales slump, Ford Motor Company, Dodge, Chevy, Chevrolet, surveys