Archive for the ‘Sergio Marchionne’ Category

Last week, Chrysler CEO Sergio Marchionne unveiled the company's five-year recovery plan. This week, we've received details about Chrysler's electric vehicle program, which has been given a fairly extreme makeover and a new direction.

Most notably, Chrysler's EV development initiative -- known as ENVI -- has been "absorbed into the normal vehicle development program", according to a Chrysler spokesperson. That doesn't mean that electric vehicles are off the proverbial table, however; as many or slightly more workers will be dedicated to EV programs, but in organizational terms, the ENVI team has been split and rolled into Chrysler's...

Today's the Big Day for the Chrysler Group, LLC: the day Sergio Marchionne unveils the new company's five-year recovery plan. Of course, like any CEO worth his bespoke suit, Marchionne understands the importance of being dressed to make a good first impression, so Chrysler has been given a sleek new logo (which has naturally leaked to the interweb before its official debut). The new marque is similar to one already adorning Chrysler vehicles, but like the company itself, it's leaner and more streamlined. As soon as we have details about company's strategic plan, we'll let you know if there's any substance beneath the companies new stylish...

Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside North America. The sole exception? Jeep, which will instead receive a boost to its international marketing budget, especially in emerging markets like Brazil. Chrysler vehicles will appear on distant shores, but only as part of the shared technology underpinning other brands like Lancia and Alfa Romeo. Stay tuned for full, factual details tomorrow. [...