Archive for the ‘Shoppers’ Category

Research and statistics firm Nielsen has released more data about U.S. shopping and buying habits, and as always, the company's findings are pretty interesting. In fact, after surveying 250,000 Americans online, Nielsen has identified a few causes for optimism in the auto industry, despite today's flailing economy.

Most importantly: Nielsen finds that people are shopping. Yes, vehicle sales are down, year-over-year--way down. Like, around 37% down. However, the number of people shopping for new cars online has dropped only 9%. In other words: although folks may not be able to afford a new auto just yet, they're still looking. That could...

Kia is poised to conquer—in reputation, reach, and market share—this year, in a very significant way. And it could bring a better dealership experience.

As a host of other automakers and brands are holding back, Kia has shifted into high gear with several very significant introductions: the 2010 Kia Soul earlier this year, the 2010 Kia Forte this summer, followed by the 2010 Kia Forte Koup, and an all-new Sorento this fall. There’s a new Sportage expected soon as well.

If the sheer numbers are any indication, the focus on product is working; the brand’s overall year-to-year sales are down less than any brand other than Subaru, and its...

The National Automobile Dealers Association (NADA) has rolled out a national ad campaign relying, quite simply, on the cuteness of kids.

The print ads depict adorable tykes (or rugrats) discussing how their lives have improved since mommy and daddy bought a new car and rely on sweet-as-sugar but oh-so-transparent tag lines including:

"My mommy says we're gettin' a new car for free!"

"We get to buy more video games 'cuz my dad got this car."

"We got a new car and Mommy says now we don't gotta pay taxes!"

"My dad says he just stoled this truck!"

As those phrases hint, the new print, TV, radio, and Internet effort highlights the tax break that...