Mazda Reconfigures 2010 Mazda6, Looks At New Option Strategy
The 2009 Mazda6 was, by almost all accounts, an excellent product arriving at an inopportune time—when auto sales temporarily ground to a halt and the market itself underwent a massive recalibration.
Mazda had initially offered the Mazda6 in a dizzying array of build combinations, but that proved a little overambitious—and difficult for dealerships. For 2010, according to group manager David Dildy, Mazda has tried to address the changes in demand by reducing the number of core build combinations (trims and options) from 23 down to 10, and the number of all-inclusive possible combinations (including colors, trims, and interiors) from...
The 2009 Mazda6 was, by almost all accounts, an excellent product arriving at an inopportune time—when auto sales temporarily ground to a halt and the market itself underwent a massive recalibration. Mazda had initially offered the Mazda6 in a dizzying array of build combinations, but that proved a little overambitious—and difficult for dealerships. For 2010, according to group manager David Dildy, Mazda has tried to address the changes in demand by reducing the number of core build combinations (trims and options) from 23 down to 10, and the number of all-inclusive possible combinations (including colors, trims, and interiors) from... Read More
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