Archive for the ‘Shoppers’ Category

The National Automobile Dealers Association (NADA) has rolled out a national ad campaign relying, quite simply, on the cuteness of kids.

The print ads depict adorable tykes (or rugrats) discussing how their lives have improved since mommy and daddy bought a new car and rely on sweet-as-sugar but oh-so-transparent tag lines including:

"My mommy says we're gettin' a new car for free!"

"We get to buy more video games 'cuz my dad got this car."

"We got a new car and Mommy says now we don't gotta pay taxes!"

"My dad says he just stoled this truck!"

As those phrases hint, the new print, TV, radio, and Internet effort highlights the tax break that...

How do you think about your car? Is it less "you" in these tougher times?

That seemed to be the intent of a survey of 1000 U.S. adults—not necessarily car owners or shoppers—conducted nearly a month ago by Ipsos Public Affairs for the used-car giant CarMax, asking the following: “Thinking about your car, would you say that it…”

Respondents were then given seven responses to choose from, with the opportunity to select multiple responses. An overwhelming 71 percent of respondents replied that a car “gets me from point A to point B,” and 30 percent said that a car “has to do it all without breaking the bank.”

Of particular note in this survey...

More owners of the Infiniti G37 would recommend it to a friend than owners of any other model.

That’s according to data released earlier this month from the marketing research and consulting firm AutoPacific. For the first time this year, as part of its annual New Vehicle Satisfaction Survey, the firm asked “Would you recommend your new vehicle to a friend or relative?”

Overall, 95 percent of G37 owners said they’d recommend it to a friend or relative. The editors at TheCarConnection.com really like the Infiniti G37 as well; we wouldn’t hesitate to recommend it to our driving-enthusiast friends who want a luxury sedan or coupe and place the...