Americans Giving Up Some Image For Practicality
How do you think about your car? Is it less "you" in these tougher times?
That seemed to be the intent of a survey of 1000 U.S. adults—not necessarily car owners or shoppers—conducted nearly a month ago by Ipsos Public Affairs for the used-car giant CarMax, asking the following: “Thinking about your car, would you say that it…”
Respondents were then given seven responses to choose from, with the opportunity to select multiple responses. An overwhelming 71 percent of respondents replied that a car “gets me from point A to point B,” and 30 percent said that a car “has to do it all without breaking the bank.”
Of particular note in this survey...
How do you think about your car? Is it less "you" in these tougher times? That seemed to be the intent of a survey of 1000 U.S. adults—not necessarily car owners or shoppers—conducted nearly a month ago by Ipsos Public Affairs for the used-car giant CarMax, asking the following: “Thinking about your car, would you say that it…” Respondents were then given seven responses to choose from, with the opportunity to select multiple responses. An overwhelming 71 percent of respondents replied that a car “gets me from point A to point B,” and 30 percent said that a car “has to do it all without breaking the bank.” Of particular note in this survey... Read More
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