Archive for the ‘Social Media’ Category

Social media is the bold, new frontier of marketing: terra incognita, Wild West, Deep Space. Sites and services like Facebook, YouTube, Twitter, and Flickr allow advertisers to reach huge numbers of people at minimum cost and maximum speed; all companies have to do is post videos or photos of a product, make sure the right people see them (those folks Malcolm Gladwell calls "connectors", "mavens", and "salesman"), and the social nature of the web does the rest.

For automakers, social media has been a mixed blessing. Sometimes it's been tremendously effective, as in the case of Ford's "Fiesta Movement" campaign. That campaign gave the new ...

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Carpooling, gas prices, and mapping: is the killer app for your car found in the iTunes store?

The world of social media's descending, bit by bit, to your car. If you're trying to find a way around your city, you can do it with a little help from your friends, thanks to some new applications built for the mobile Web are putting drivers together in real time, to make commuting, buying gas, and finding the right road a whole lot easier.

A few weeks ago, the uber-social-media site, Mashable, posted their take on the ten best apps for...

If you own a 2010 Ford Fusion, have three gung-ho friends and would like have Ford pay off the rest of your car payments and give your whole team free gas for a year, then the Fusion41 campaign might be for your. The Blue Oval brand is looking for eight Fusion or Fusion Hybrid owners to make four-person teams for the contest.

Once the teams are formed and selected, Ford will begin tasking the teams with challenges. The contest is set up like a relay race, with the car being passed among each of the team members every 41 hours for three continuous weeks.

By now you're probably wondering what's up with the "41" figure--it's the EPA city...