Archive for the ‘surveys’ Category

Here at TCC, we don't put much faith in astrology, phrenology, or any other system that assigns personality traits based on birthdays, hat sizes, or anything else that hasn't been chosen. Instead, we prefer data that stems from personal preferences: what does your favorite color, website, or rock band say about you? The New Vehicle Experience Study recently released by Strategic Vision applies that sort of analysis to car purchases, and the result are fairly interesting.

For example, the study found that Honda owners are, on the whole, practical and well-educated: about 70% hold college degrees, whereas only 35% of Chevy owners and 45% of ...

Market share of the Detroit 3 has been deteriorating in the U.S. for years, dipping below the 50% mark for the first time in late 2007 and continuing the slide despite the best efforts of the government. Last month, the Detroit 3 only accounted for 43.9% of the passenger vehicle market, while Asian brands accounted for 48% and European brands roughly 7.5%.

The Detroit 3 may see a turnaround in this trend, however, as a new survey suggests that most Americans still want to buy their cars from an American brand.

According to the latest survey run by Consumer Reports, close to twice as many Americans would likely consider a Detroit 3 brand...

Media metrics powerhouse Nielsen Research spends a great deal of time analyzing TV ratings and buying habits, but the company has also kept its eye on the federal government's Cash-for-Clunkers initiative. New data reveals some interesting insights about the program and its effect on the public.

As we all know, Cash-for-Clunkers has generated a lot of chatter on the web, and Nielsen shows a spike in negative buzz following the launch of the program. Prior to the start date, more of the chatter was positive: about 10.5% of the total, compared to 7.9% negative commentary. An additional 10.7% consisted of writers discussing the vehicle they...