Archive for the ‘tC’ Category

2009 has been a dismal year for automakers, but Scion has taken an especially rough hit, with sales down by nearly 58% compared to last year. That's blamed largely on Scion's lineup, which many in the industry feel has stagnated -- ironic, given that when the brand launched just seven years ago, it was lauded for its fresh design and its ability to spark the imagination of young (and youthful) buyers.

Fortunately, Yoshi Inaba, CEO of Toyota Motor Sales U.S.A., says that the Scion product line will see substantial changes in the 2011 model year. Most notable is the introduction of the 2011 Scion iQ. Though barely a year old, the iQ -- badged...

The Insurance Institute for Highway Safety has conducted a new battery of crash tests -- this time on an assortment of coupes. Generally speaking, all five models performed well, but the Ford Focus and the Volvo C30 came out on top, beating out the Chevrolet Cobalt, Honda Civic, and Scion tC.

Each of the small and midsize coupes earned an overall score of "acceptable" or better. In fact, on the frontal offset test, four of the five earned a "good" rating -- the only vehicle to earn an "acceptable" being the Scion tC. The IIHS was particularly critical of the tC's lack of electronic stability control, which can seriously minimize the risk of...

On April 18, Toyota returns to Long Beach, California for the 35th Annual Toyota Grand Prix. Amid all the weekend hoopla and product-positioning, the company will sponsor a celebrity race, pitting nearly two dozen stars (plus Raven-Symoné and Carlos Mencia) in a ten-lap, 19.7-mile throwdown.

To date, the list of participants includes Tyson Beckford, Adrien Brody, John Hamm, Keanu Reeves, Alex Trebek, Luke Wilson, and more, all of whom will drive race-ready Scion tCs.  Since it's a charity event, Toyota will donate $5,000 on behalf of each celebrity racer to Racing for Kids, which supports children's hospitals in both Long Beach and Orange...