Archive for the ‘Volvo’ Category

A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60.

And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on...

Ford Motor Company says China's Geely is the leader in the thinly populated race for Volvo Cars.

In a release, the world's fourth-largest automaker said that the Geely consortium would enter "more detailed and focused negotiations" to sell the Swedish car company to the Chinese automaker.

Ford has had Volvo on the market since last year, when it began dismantling its global empire assembled in the past decade. Aston Martin was the first to go, sold to an investment group including former executives and Kuwaiti financiers; then Jaguar and Land Rover were sold to India's Tata.

Now, China's emerging influence in global car design and marketing...

As the editors of TheCarConnection.com have experienced time and time again, an unsatisfying sound or some stray creaks and rattles can ruin an otherwise perfectly good new-car driving impression.

Likewise, sometimes a vehicle that is very capable and sporty just doesn't feel the part because you don't hear the right performance sounds above the ones you shouldn't.

Then there are the new questions of how should plug-in hybrids, electric vehicles, and extended-range EVs really sound? And can they be made more satisfying by carefully modeling how they sound?

To help answer all of these issues, Volvo Cars opened a new acoustic laboratory...