Archive for the ‘Volvo’ Category

Preview: 2010 Volvo S60

Preview: 2010 Volvo S60

• What is it? A stylish four-door with a Swedish twist • The basics: Coupe-like styling and efficient powertrains • On sale: In the second half of next year, with a public showing and more details at the Geneva Motor Show • Price: $32,000-plus (est.)

Volvo is busy preparing its entry to the mid-size sedan market in the shape of the upcoming 2010 S60, which will feature radical new styling picked up by the automaker’s concept of the same name that was revealed at this year’s Detroit Auto Show.

Today we have the first images of the new sedan, which is set to make its world debut at the 2010 Geneva Motor...

• What is it? A stylish four-door with a Swedish twist • The basics: Coupe-like styling and efficient powertrains • On sale: In the second half of next year, with a public showing and more details at the Geneva Motor Show • Price: $32,000-plus (est.) Volvo is busy preparing its entry to the mid-size sedan market in the shape of the upcoming 2010 S60, which will feature radical new styling picked up by the automaker’s concept of the same name that was revealed at this year’s Detroit Auto Show. Today we have the first images of the new sedan, which is set to make its world debut at the 2010 Geneva Motor... Read More

Volvo Targets Tweens In Twilight: New Moon

Volvo Targets Tweens In Twilight: New Moon

A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60.

And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on...

A couple of months ago, we mentioned that Volvo had paid for product placement arranged to have its products placed in The Twilight Saga: New Moon. Now that the movie is prepping for a November release, Volvo has upped its marketing game by launching WhatDrivesEdward.com. The microsite highlights the Volvo/Twilight alliance and gives visitors a chance to win tickets to the film's Los Angeles premiere as well as a brand-new Volvo XC60. And that's great. As the second film based on the absurdly popular Twilight novels by Stephenie Meyer, we're sure that New Moon will do well at the box office, so if it's exposure that Volvo wants, they're on... Read More

Ford: Geely Is Preferred Bidder for Volvo

Ford: Geely Is Preferred Bidder for Volvo

Ford Motor Company says China's Geely is the leader in the thinly populated race for Volvo Cars.

In a release, the world's fourth-largest automaker said that the Geely consortium would enter "more detailed and focused negotiations" to sell the Swedish car company to the Chinese automaker.

Ford has had Volvo on the market since last year, when it began dismantling its global empire assembled in the past decade. Aston Martin was the first to go, sold to an investment group including former executives and Kuwaiti financiers; then Jaguar and Land Rover were sold to India's Tata.

Now, China's emerging influence in global car design and marketing...

Ford Motor Company says China's Geely is the leader in the thinly populated race for Volvo Cars. In a release, the world's fourth-largest automaker said that the Geely consortium would enter "more detailed and focused negotiations" to sell the Swedish car company to the Chinese automaker. Ford has had Volvo on the market since last year, when it began dismantling its global empire assembled in the past decade. Aston Martin was the first to go, sold to an investment group including former executives and Kuwaiti financiers; then Jaguar and Land Rover were sold to India's Tata. Now, China's emerging influence in global car design and marketing... Read More